Integrated Advertising Services

The State of Texas Comptroller of Public Accounts issued Request for Proposals (RFP) 304-26-0999AM on March 20, 2026, seeking an integrated advertising services provider to support the Texas Unclaimed Property Program. The procurement solicits comprehensive marketing and advertising services including creative development, media planning, media buying, campaign strategy, and campaign execution across multiple channels and platforms. Specific deliverables encompass social media design posts, digital ad creative sets, infographics, short videos, visual identity design, print advertisements, audio and radio scripts, paid media placement plans, email campaigns, audience research summaries, message testing, communications strategy updates, brand audits, brand positioning statements, creative brief development, target audience reports, media strategies, media plans, media buying plans, and periodic key performance indicator (KPI) reports. The successful vendor must demonstrate past performance and qualifications in advertising services (30% evaluation weight), compliance with CPA specifications (30% weight), cost (5% weight), and reasonableness of cost (35% weight). Written questions were due March 3, 2026 at 2:00 p.m. Central Time with official responses released by March 17, 2026. Proposals must be submitted via email no later than March 27, 2026 at 2:00 p.m. CT. Top-ranked respondents will be invited to present on or about April 20, 2026, with service commencement targeted for June 1, 2026. The initial contract term extends from the award date through August 31, 2026, with three optional one-year renewal periods available through August 31, 2029.

This procurement operates on an Indefinite Delivery/Indefinite Quantity (IDIQ) basis with no guaranteed minimum volume of services or spending. A VetHUB Subcontracting Plan is required for all respondents, including those that are Texas-certified Historically Underutilized Businesses (HUBs), with advertising agency services, advertising and public relations, and outdoor billboard advertising identified as probable subcontracting opportunities. No incumbent vendor is listed, and no pre-existing media commitments currently exist with the CPA. The successful vendor must maintain comprehensive insurance coverage including blanket employee dishonesty ($25,000 minimum per individual), workers compensation, commercial general liability ($1,000,000 each occurrence/$2,000,000 aggregate), and professional liability ($1,000,000 each occurrence/$2,000,000 aggregate). All deliverables must comply with Americans with Disabilities Act digital accessibility standards. The annual budget is $240,000 per fiscal year with anticipated approximately 12 work orders annually, structured as a hybrid model combining retainer, project-based, and potentially media-commission-based compensation components with net cost transparency required for media placements.