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The Mississippi Department of Finance and Administration, procuring on behalf of the Mississippi Department of Wildlife, Fisheries, and Parks, is requesting qualifications from media buying agencies for digital advertising services with qualifications submissions due July 24, 2026. No set-asides or preferences apply; in-state and out-of-state agencies are eligible.

The scope encompasses strategic planning, purchasing, and placement of digital advertising across social media, display, streaming video, and radio with digital components. Key deliverables include audience segmentation and targeting, campaign optimization, performance tracking and analytics, dashboard development, and dedicated account management. Primary campaign objectives are increasing hunting and fishing license sales, boosting Mississippi State Park online reservations, increasing Mississippi Natural Science Museum online ticket sales, and enhancing agency brand awareness. Offerors must demonstrate at least ten years of experience in media buying and digital advertising services, provide three relevant client references, and identify a primary account representative. Offerors must be legally authorized to conduct business in Mississippi.

The contract carries a fixed not-to-exceed value of $600,000 over a 36-month initial term with no renewal options, representing an anticipated annual media spend of $200,000. No incumbent provider is identified. MDWFP will award one contract.

Evaluation consists of Technical Qualifications (30%), Management and Service Delivery (20%), Live Demonstration for top three respondents (15%), and Cost (35%). All compliant offerors receive full cost points under the fixed budget ceiling, making cost evaluation uniform. Questions are due June 30, 2026; responses posted by July 10. Live demonstrations are scheduled for August 14, 2026. A Notice of Intent to Award is anticipated September 2, with a reconsideration window closing September 8. The Public Procurement Review Board meeting is October 7. Submissions are accepted electronically via MAGIC or email to OSSS@dfa.ms.gov, or hard copy to the Mississippi Department of Finance and Administration, Office of Statewide Strategic Sourcing; faxed submissions are not acceptable.