RFP 2026.07 Brand Identity Services

Brazosport College in Lake Jackson, Texas, is soliciting proposals for brand identity development and implementation services under RFP 2026.07, with questions due November 18, 2026 at 2:00 p.m. and proposals due December 9, 2026 at 2:00 p.m. No set-asides are indicated in this solicitation.

The College requires three coordinated identities: an institutional brand with strategy, a visual and verbal identity system, brand standards, and implementation-ready creative assets; a collegiate athletics identity with primary and secondary marks, mascot treatments, uniforms with emphasis on baseball and softball, merchandise applications, and athletics standards; and a 60th-anniversary commemorative identity with an integrated marketing and communications campaign supporting the public introduction of the new identities in Fall 2027. Website work is limited to applying the new brand within the existing website design and structure, with no website redesign sought.

Respondents submit separate Technical and Cost Proposals, with the cost proposal itemizing all fees and expenses by the three primary deliverables and shared project costs. Required forms include a Company W-9, Conflict of Interest Questionnaire, Felony Conviction Notification, and Non-Collusive Certificate. Respondents must also provide at least three professional references and three comparable completed projects.

Evaluation weights are institutional brand strategy and relevant experience (20 points), athletics identity and production expertise (20 points), anniversary branding and campaign experience (10 points), research and stakeholder engagement methodology (10 points), quality and completeness of deliverables and implementation approach (10 points), project team qualifications and ability to meet schedule (10 points), and cost proposal and overall value (20 points).

Responses to questions issue by 12:00 p.m. November 24, 2026. Proposal review occurs in December 2026, interviews or presentations are scheduled for January 2027, and Board of Regents approval is anticipated in February 2027. A non-negotiable June 30, 2027 deadline applies to final approval of the primary institutional and athletics logos and most core brand elements. The College reserves the right to reject any or all proposals, waive minor irregularities, conduct interviews, negotiate modifications, and award the contract in its best interest.