DQ 2026000442 CCA Full-Service Digital Media Campaign

The Community College of Aurora (CCA), on behalf of the State of Colorado, is soliciting quotes through a Documented Quote (DQ) procurement for a full-service digital media campaign designed to support student enrollment growth and enhance brand visibility. The campaign will target a diverse student population across Aurora, Denver, Centennial, and surrounding communities using advanced digital advertising tactics including audience identification, retargeting, conversion strategies, device ID capture, physical address matching, and anonymized user data analysis. Key deliverables include comprehensive campaign strategy and planning, display retargeting capabilities, Web ID and address capture with a minimum of 500 verified addresses delivered monthly, addressable display advertising, programmatic video campaigns, detailed reporting with conversion tracking analytics, and an Answer Engine Optimization (AEO) audit to evaluate institutional visibility in AI-driven search environments. Qualified vendors must demonstrate proven experience executing digital media campaigns in higher education or community college settings with specific expertise in pixel placement, device ID capture, geofencing, programmatic advertising, address matching, and WCAG 2.2 AA compliance for accessibility standards. The contract term is anticipated to run from July 1, 2026 through June 30, 2027, with quotes due by April 23, 2026 at 5:00 PM Mountain Time and an estimated award selection date of May 1, 2026. Vendors must comply with applicable Colorado law (24-85-101, C.R.S., et seq.), adhere to CCA's billing requirements including monthly invoicing with Net 45 payment terms, and maintain clear separation between service fees and media spend. The primary contact is Charles Robinson, Procurement & Contracts Administrator, at Charles.robinson@ccaurora.edu or (303) 360-4713.

The solicitation does not specify set-aside designations, restrictions on organization types, or disadvantaged enterprise requirements. No incumbent vendors or current contractors are identified in the procurement documentation. No budget amounts, award values, or budget ranges are disclosed in the solicitation materials. If the awarded vendor's services involve on-site installation, a Certificate of Insurance naming CCA as Certificate Holder and Additional Insured must be provided within five days prior to work commencement. All work must comply with state technology accessibility standards and applicable Colorado procurement regulations. Interested vendors should contact the procurement administrator for additional information and submission instructions.