RFP 2026-27-03 Digital Marketing Services

Eastern Oregon University is requesting proposals from qualified digital marketing and media-buying agencies to plan and execute a full-funnel, multi-channel digital marketing campaign anchored by paid search, with proposals due November 22, 2026 under RFP 2026-27-03.

The scope encompasses paid search (SEM), Connected TV (CTV), and paid social media across target recruitment areas in Eastern Oregon, Western Idaho, Southeast Washington, and the Portland Metro area, with dedicated outreach to veteran, military-connected, and Hispanic/Latino students and on-campus undergraduates. The awardee must manage all media channels with daily cost monitoring, reallocate funds to high-performing channels to minimize Cost Per Acquisition, and execute specified creative formats: 30-second brand and 15-second action Connected TV videos; responsive search ads with 10 to 15 headlines and 4 descriptions; and vertical video content for social platforms. Targeting by Designated Market Area is required, with priority given to Portland, Boise, and Yakima-Pasco-Richland-Kennewick DMAs. The agency must integrate with EOU's Slate CRM system, comply with all applicable privacy and accessibility laws, and provide bi-weekly status meetings and immediate reporting of tracking errors.

The contract period runs from December 2026 through May 2027, with final invoices due by June 13, 2027. The total budget is not to exceed $100,000 for the entire contract period. No local preference, set-aside, or MBE/DBE requirement is identified in the RFP.