DQ 2026000442 CCA Full-Service Digital Media Campaign

The Community College of Aurora (CCA), on behalf of the State of Colorado, is soliciting quotes through a Documented Quote (DQ) process for a full-service digital media campaign to support student enrollment growth and brand visibility. The procurement seeks a qualified vendor to develop and execute a comprehensive, data-driven digital media strategy targeting a diverse student population across Aurora, Denver, Centennial, and surrounding communities. Required vendor capabilities include proven experience in higher education digital marketing with demonstrated expertise in pixel placement and tracking, device ID capture and retargeting, addressable geofencing, and programmatic advertising. Deliverables include campaign strategy development, display retargeting, Web ID and address capture technology, addressable display advertising, geofencing capabilities, programmatic video campaigns, monthly invoicing with detailed reporting incorporating conversion tracking and Answer Engine Optimization (AEO) audits, and monthly anonymized audience lists with a minimum of 500 verified addresses per month. The vendor must maintain compliance with all State of Colorado accessibility standards (WCAG 2.2 AA or most current version), submit quotes by April 23, 2026 at 5:00 PM Mountain Time, with an anticipated award date of May 1, 2026 and contract commencement on July 1, 2026. The contract term runs through June 30, 2027 with no renewal options mentioned, and payment terms are Net 45 with monthly invoicing. The procurement point of contact is Charles Robinson, Procurement & Contracts Administrator, at Charles.robinson@ccaurora.edu or (303) 360-4713.

The solicitation documents do not specify any set-aside designations, restrictions on organizational types, disadvantaged enterprise preferences, incumbent vendors, or current contractor information. Insurance requirements mandate that contractors provide certificates listing CCA as both Certificate Holder and Additional Insured, with submissions required no later than five days prior to work commencement, and general liability coverage of at least $1,000,000 per occurrence is required. The solicitation does not provide specific pricing information, funding amounts, or budget ranges; therefore, prospective vendors should contact the procurement administrator for budget and award value details. The contract will be governed by the State of Colorado Personal Services Contract template (Appendix B SOC) and the State of Colorado Purchase Order Terms and Conditions (effective December 26, 2023), which establish comprehensive compliance, confidentiality, data security, and payment obligations, including a 45-day payment period after invoice acceptance and potential interest accrual of 1% per month on unpaid amounts beyond that window.