DRAFT Public Relations Services

Broward County, Florida is issuing a Request for Proposal (RFP) solicitation number GEN2130519P1 through the Greater Fort Lauderdale Convention & Visitors Bureau for comprehensive public relations services. The procurement seeks a qualified firm to provide strategic planning, media relations development, press trips, media missions, consumer events, account management, reporting, and analytics on an ongoing basis requiring approximately 125 hours per month. The initial contract term is three years with options for two additional one-year renewals, funded through Tourist Development Tax (TDT) revenues. Proposals will be evaluated on a 100-point scale based on the following criteria: ability of professional personnel (10 points), project approach including scope of work management and creative assignment (30 points), past performance and creative portfolio (20 points), vendor workload capacity (5 points), location certification (5 points), and pricing (20 points). A pre-proposal meeting is scheduled for May 19, 2026, from 11:00 AM to 12:00 PM EDT via Microsoft Teams with optional attendance, and proposals must be submitted electronically through the County's BPRO system by the May 14, 2026 due date.

The solicitation includes a 15 percent County Business Enterprise (CBE) goal participation requirement, and vendors must demonstrate compliance through monthly utilization reports. Respondents must meet standard compliance requirements including criminal history screening practices, domestic partnership act certification, lobbyist registration, location certification, appropriate insurance coverage, and certifications regarding drug-free workplace standards, non-collusion, public entities crimes, and scrutinized companies lists. Broward County will not reimburse travel costs for meetings or work conducted within the tri-county area comprising Broward, Miami-Dade, and Palm Beach counties, and certain administrative overhead costs including telephone, color printouts, and copies are excluded from reimbursement. Compensation will consist of a fixed monthly fee for services plus pre-approved reimbursable expenses subject to Florida Statutes Section 112.061 for travel costs and Section 125.0104 for entertainment expenses. While no incumbent vendor or specific budget range is listed in the available documentation, the contract's three-year initial term with renewal options and approximately 125 monthly service hours suggests a significant ongoing engagement for the selected firm.