Social Media Influencer Marketing Services

This is a Request for Proposals (RFP) issued by the Metropolitan Transit Authority of Harris County, Texas (METRO) for social media influencer marketing services. METRO seeks a qualified agency to develop, manage, and execute a strategic influencer marketing campaign designed to increase public engagement, promote transit services, and strengthen community ties in the Houston area. The scope of work encompasses influencer marketing strategy development, influencer identification and management, content creation and campaign execution, community engagement and amplification, analytics and performance reporting, and compliance activities. Qualified proposers must demonstrate strong qualifications and experience of the firm and key personnel, technical requirements and proficiency in influencer marketing, and capable customer service capabilities. Proposals will be evaluated on a best-value basis using technical criteria totaling up to 100 points, distributed as follows: qualifications and experience (30 points), technical requirements and proficiency (30 points), customer service capabilities (20 points), and price (20 points). The RFP was issued on April 13, 2026, with a pre-proposal meeting scheduled for April 21, 2026, at 10:00 a.m. CST via Microsoft Teams. Written questions must be submitted by April 24, 2026, at 3:00 p.m. CST, with responses posted by April 28, 2026. Proposals are due by 2:00 p.m. CST on May 13, 2026, submitted both electronically through METRO's EUNA (Bonfire) platform and as one original hardcopy to the METRO Procurement Office. Contract execution is anticipated for July 14, 2026, with work commencing approximately July 20, 2026.

This procurement carries no small business participation goal or set-aside designations restricting eligible respondents. METRO will award one firm-fixed-price contract to the successful proposer and may conduct discussions and request proposal revisions from proposers in the competitive range. The contract term is one year from the effective date, with an option for METRO to extend performance on a month-to-month basis for up to six additional months at the same prices and terms. The successful contractor must provide comprehensive liability insurance, including workers' compensation, employer's liability, commercial general liability, business automobile liability, and professional liability coverage with minimum limits ranging from $1,000,000 to $2,000,000. The contractor must comply with Federal Trade Commission Guidelines (16 C.F.R. Part 255) regarding endorsements and testimonials, METRO's Social Media Influencer and Endorsement Requirements, Texas Government Code Section 620 regarding prohibited technologies, and all applicable federal, state, and local laws. All influencer content must comply with accessibility standards, public records laws, and transparency requirements. No budget range or award value is specified in the available documentation.