FY26, Public Education & Marketing Services for CWC

The state of Colorado is seeking public education and marketing services for the Fiscal Year 2026 (FY26) through a competitive procurement process focused on the Colorado Water Conservation (CWC) initiative. This contract opportunity is specifically designed to secure comprehensive marketing and public outreach services to support water conservation efforts statewide. Potential vendors will be expected to develop and implement strategic communication campaigns that effectively educate Colorado residents about water conservation techniques, environmental sustainability, and resource management. The solicitation requires respondents to demonstrate extensive experience in public education, marketing strategy development, media relations, and stakeholder engagement specifically related to environmental and water resource initiatives. Interested parties must submit their comprehensive proposals by August 27, 2025, with the original posting date being August 13, 2025, providing a two-week window for preparation and submission. Evaluation criteria will likely include vendor qualifications, proposed methodology, past performance in similar initiatives, technical approach, and cost-effectiveness of proposed strategies.

While specific set-aside designations are not explicitly detailed in the available information, state procurement practices often prioritize disadvantaged business enterprises (DBEs) and local Colorado-based vendors. Potential respondents should anticipate potential preference points or evaluation criteria that favor small businesses, minority-owned enterprises, or local economic impact. The contract appears to be focused on statewide public education efforts, suggesting a potentially significant budget allocation, though exact funding ranges are not specified in the provided documentation. Vendors should be prepared to demonstrate capabilities in digital and traditional media campaigns, community engagement strategies, and measurable public education outcomes. Advanced technological capabilities in data visualization, digital communication platforms, and multimedia content creation would likely be viewed favorably in the evaluation process. Organizations with prior experience in water conservation communication, environmental public education, or state-level marketing campaigns would be well-positioned to compete for this opportunity.