NIA1 MVAA Marketing and Advertising Award Synopsis

The Michigan Department of Military and Veterans Affairs (DMVA) Procurement Office has issued an award recommendation for marketing and advertising services for the Michigan Veterans Affairs Agency (MVAA) under Direct Solicitation 260000000037, MVAA Awareness Campaign, with the listing carrying a November 3, 2026 due date. The solicitation is closed, and the recommended awardee is Brogan and Partners at $3 million over a two-year term, pending State Administrative Board approval. No set-aside or preference program is cited in the source.

The solicitation was posted on SIGMA VSS on July 20, 2026, with a 21-day response period and proposals due August 10, 2026. Five vendors responded: Brogan and Partners, Gud Marketing, King Media, Change Media, and Lambert Global LLC. All five passed technical evaluation, with scores from 96 to 100 points.

Award followed a best-value evaluation of strength of proposal, relevant experience, past performance, and value-added services. Brogan and Partners was not the lowest-priced bidder. The DMVA Procurement Office selected it because its offer includes an estimated $216,000 in value-added, cost-free ad placements, which exceeds the $16,910 two-year savings from the lowest-priced bid.

Second-round pricing from Brogan and Partners included a variable blended hourly rate of $118.00, a 6% media placement agency fee commission on placements over $1,000,000.01, and a 2% prompt pay discount for net 15 payment terms. The source names no incumbent.