Bid for responsible gaming advertising

The State of Michigan is soliciting pre-qualified vendors for responsible gaming advertising services under a Statewide Marketing & Advertising Pre-Qualification Tier 2 program, with proposals due July 16, 2026. Amendment 1 to the solicitation template became effective July 1, 2026.

This is a pre-qualification vehicle designed to establish a roster of approved advertising and marketing firms eligible to compete for subsequent task orders rather than a single fixed-scope procurement. Qualified vendors will be positioned to bid on multiple responsible gaming advertising campaigns throughout the contract term based on specific state needs.

The pre-qualification framework requires vendors to meet Tier 2 certification standards and demonstrate relevant experience, financial stability, and technical capabilities in marketing and advertising. Specific evaluation criteria, submission requirements, and qualification thresholds are established in the solicitation template, though the summary documents do not detail individual scoring weights or evaluation methodology.

The solicitation documents do not specify contract value, initial contract term, incumbent contractor information, place of performance, or details regarding set-asides and preference programs. No pre-bid meeting, site visit, or question deadline is identified in the available materials. Pricing structures and specific funding allocations will be determined through individual task orders issued under the pre-qualified vendor roster rather than in the pre-qualification phase itself.

Interested vendors should obtain the complete solicitation template (including Amendment 1, posted July 1, 2026) and the base template document (dated June 25, 2026, effective October 1, 2026) to understand submission requirements and qualification standards.