Paid Media

Texas A&M University's Division of Finance Procurement Services has issued a Request for Proposal (TAMU-RFP-25-4851) for Paid Media services, seeking a comprehensive media strategy and execution partner. The solicitation requires vendors to submit electronic proposals through the AggieBid platform by August 20, 2025, at 2:00 p.m. CST, with all potential bidders required to register as electronic bidders on the platform. The procurement appears focused on securing professional media services, likely encompassing strategic media planning, placement, buying, and potentially digital and traditional media campaign management. Vendors must carefully review all solicitation documentation available on AggieBid and remain attentive to potential addenda that might modify bid specifications. Interested companies must be listed on the State of Texas Centralized Master Bidders List (CMBL) or have previously expressed interest in receiving bid opportunities from Texas A&M University. The notification emphasizes the importance of timely and complete electronic submission, with university procurement services retaining the right to adjust bid closing times if necessary.

While specific set-aside designations or disadvantaged enterprise requirements are not explicitly detailed in the provided documentation, the solicitation is open to vendors registered on the state's CMBL or with demonstrated interest in university procurement opportunities. The procurement appears to be a competitive bid process accessible to qualified media services providers capable of meeting Texas A&M University's specific paid media needs. No incumbent vendor information or precise budget ranges were specified in the available documents. The electronic submission requirement through AggieBid suggests a modern, technologically integrated procurement process that prioritizes efficiency and transparency. Potential bidders should anticipate a comprehensive evaluation process that likely considers factors such as media strategy expertise, past performance, technological capabilities, and cost-effectiveness of proposed media solutions.