Notice of Intent to Award for RFP 260000000882

The Michigan Department of Technology, Management, & Budget is issuing a Notice of Intent to Award for RFP 260000000882 (Michigan State Lottery Advertising Services) to Simons-Michelson-Zieve, Inc., with a protest/objection window closing July 17, 2026. State Administrative Board approval is pending.

The three-year contract with up to four renewal option years covers advertising services for the Michigan State Lottery. The RFP was posted April 1, 2026, with a May 6 proposal deadline; ten bidders responded. The evaluation used a two-step process: Step 1 technical evaluation requiring a minimum score of 224 points to advance, and Step 2 oral presentations for qualified bidders with a minimum score of 48 points. Four bidders advanced to oral presentations.

Simons-Michelson-Zieve, Inc., located at 1200 Kirts Boulevard, Suite 100, Troy, Michigan, achieved the highest combined scores: 279.5 out of 280 points on technical evaluation and 59.5 out of 60 points on oral presentation. Other qualified bidders advancing to Step 2 were Hart Associates, Inc., PP+K, Inc., and Lambert Global LLC.

The recommended award amount is $135 million. Simons-Michelson-Zieve's pricing structure includes a 6.5% commission for external production services, 6.6% for media planning and placement services, and flat-rate fees for in-house production deliverables ranging from $250 to $4,900 per item, with update fees from $150 to $1,500 per item.

Bidders not selected for award may request debriefing sessions with Solicitation Manager Marissa Gove at govem1@michigan.gov or 517-449-8952. Public copies of all bidder proposals are available on the DTMB website.