Notice of Intent to Award for RFP 260000001532
Closed State & local contract opportunity Posted
- Solicitation number
- NIA1 271 260000000665 2
- State
- Michigan
- Responses due
Opportunity facts
Updated .
About this opportunity
The State of Michigan is announcing a Notice of Intent to Award for RFP 260000001532, an advertising services contract for the Michigan Educational Trust (MET) and Michigan Achieving Better Life Experience (MiABLE) programs, with a protest period closing July 28, 2026.
The contract covers comprehensive advertising services across multiple media channels designed to increase awareness and enrollment in these tax-advantaged savings programs. The scope includes creative development, media planning, and campaign execution.
The evaluation considered creative approach, media planning effectiveness, vendor experience with similar programs, and proposed pricing. The award recommendation reflects the state's determination that the selected vendor demonstrates the capability and experience necessary to execute the MET-MiABLE advertising initiative and achieve the program's enrollment and awareness objectives.
Files
| File | Type | Posted |
|---|---|---|
| Award Recommendation and Evaluation Synopsis - MET-MiABLE Advertising - Final.pdf |
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