Creative Media Advertising & Clearinghouse Services - MDHHS

The Michigan Department of Technology, Management and Budget (DTMB) and Michigan Department of Health and Human Services (MDHHS) are conducting a Request for Proposal (RFP 250000001055) for comprehensive Creative Media Advertising & Clearinghouse Services. The procurement seeks a single contractor to provide integrated services including campaign management, communications, market research, project management, creative production, media buying, call center operations, and clearinghouse services. Key deliverables include hosting a clearinghouse website with ADA accessibility, maintaining five toll-free phone lines, providing 24-hour business turnaround for order fulfillment, and demonstrating capability to change audience behavior through strategic media campaigns. Bidders must submit technical proposals and detailed pricing, with a two-step evaluation process that first requires achieving a minimum technical score of 152 points out of 190, followed by oral presentations for the top four scoring bidders. The proposal submission deadline is February 18, 2025, at 11:50 a.m. Eastern, with questions due by January 31, 2025. The anticipated contract start date is July 2, 2025, with a transition period until October 1, 2025, when full services must commence without interruption, and the initial contract term runs through March 30, 2028, with two optional one-year renewal periods.

The RFP does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. The estimated annual budget for this contract is $30 million, covering all required services and overhead costs. While an incumbent provider exists, their identity is not disclosed, and they may or may not be participating in this RFP process. The state will consider overall economic impact during evaluation, including factors such as principal place of performance, Michigan employment, capital investments, and potential tax revenue implications. Bidders must meet minimum insurance requirements and provide three relevant examples from the past five years demonstrating experience in changing audience behavior. The oral presentation phase will evaluate bidders on company information, media planning, research methodology, messaging concepts, and innovative strategies, with a minimum score of 80 points required to advance to pricing consideration. The state intends to make a single award and requires the selected contractor to provide both creative media advertising and clearinghouse services, with partial bids for individual components not being accepted.