Invitation for Bids for TxDMV Digital Billboard Advertising Campaign Services

The Texas Department of Motor Vehicles (TxDMV) has issued an Invitation for Bids (IFB No. 608-26-95104) for digital billboard advertising campaign services focused on catalytic converter theft prevention and auto theft prevention. The procurement seeks vendors to provide digital billboard advertising across 23 specified areas in Texas, including major metropolitan regions like Dallas, Houston, Austin, and San Antonio. Billboards must be a minimum of ten feet by thirty feet, positioned in high-traffic areas, and digitally controlled for displaying TxDMV-designed advertisements during various timeframes including 8:00 a.m. to 6:00 p.m. Monday through Friday, 24 hours per day, or on a specified hourly basis. Bidders must demonstrate a minimum of two years of digital billboard services experience within the last five years, have personnel aged 18 or older with relevant experience, and possess proper licensing. The solicitation will utilize a best value award approach, considering factors such as price, compliance with specifications, delivery time, past performance, and potential economic impact to the state. Key dates include a solicitation posting date of October 28, 2025, a deadline for submitting questions on November 03, 2025, and a response submission deadline on November 12, 2025, with an initial contract term running through August 31, 2026.

The procurement includes a strong emphasis on Historically Underutilized Business (HUB) participation, requiring all bidders to complete and submit a HUB Subcontracting Plan, regardless of their own HUB certification status. The state has established specific HUB goals across contract categories, including 23.7% for professional services and 26.0% for other services, with the HUB Program aimed at promoting equal business opportunities for economically disadvantaged persons. Bidders must provide detailed documentation of their efforts to engage Texas-certified HUB vendors, including sending notices to multiple HUB companies and trade organizations. The total contract amount for the initial term will not exceed $100,000, with potential extensions or renewals allowed, not to exceed a total contract duration of five years. Contractors will be required to carry specific insurance types and amounts, including workers' compensation, commercial general liability, automobile liability, professional liability, and umbrella liability insurance. The procurement mandates comprehensive compliance requirements, including cybersecurity training, conflict of interest disclosures, and various state-mandated certifications. Successful vendors must also sign a Security and Confidentiality Agreement, acknowledging their responsibility to protect TxDMV's data and information resources.