Digital Billboard Design, Construction and Management

The City of Milpitas has issued Request for Proposals (RFP) No. 2301 seeking qualified vendors to design, construct, manage, and maintain a digital billboard on approximately 1,100 square feet of city-owned property located at the northern terminus of Barber Court. The procurement aims to secure a comprehensive digital billboard solution that includes design, construction, advertising sales, programming, and ongoing maintenance of a new, state-of-the-art, double-sided digital billboard with high visibility from State Route 237 and Interstate 880. The City expects the selected proposer to generate revenue through a lease agreement, with a minimum 15-year lease term and specific requirements for revenue guarantees and sharing arrangements. Proposals were originally due on March 27, 2019, at 2:00 p.m. Pacific Time, with vendors required to submit detailed plans for rent payment, which may include lump-sum or installment payments. Key evaluation criteria appear to include the potential for city branding, community advertising opportunities, public service announcement capabilities, and proposed financial terms, with favorable consideration given to proposals offering advertising discounts to Milpitas-based businesses.

The RFP does not explicitly indicate specific set-aside designations or restrictions for disadvantaged enterprises. The document suggests the billboard's strategic location near major highways (with approximately 187,000 daily vehicles on Interstate 880 and 155,000 on State Route 237) presents significant advertising revenue potential in the Silicon Valley market. While specific budget ranges are not definitively stated, the RFP implies an expectation of competitive revenue generation, with a required minimum annual revenue guarantee and a proposed revenue-sharing structure. No incumbent vendors are mentioned, and the project appears to involve constructing a new digital billboard infrastructure from the ground up. The City seeks a vendor capable of creating a technologically advanced digital billboard that not only generates municipal revenue but also provides local advertising and community communication opportunities, with the selected proposer responsible for all aspects of the billboard's lifecycle from initial design through long-term maintenance and operation.