Operation of Long Beach Airport Advertising Program

The City of Long Beach is requesting proposals for development and operation of a comprehensive airport advertising program at Long Beach Airport, with proposals due October 30, 2026 at 11:00 AM PST and a mandatory information session and site visit on September 24, 2026 at 9:00 AM PST. A local business preference applies: 5 percentage points for businesses with principal place of business in Long Beach, plus an additional 5 percentage points for brick-and-mortar commercial locations within the city.

The scope encompasses design, implementation, operation, and maintenance of an advertising program across concourse and baggage claim areas at Long Beach Airport, which served approximately 3.8 million passengers in 2025 across 25 nonstop destinations. Proposers must submit two scenarios: a Base Airport Advertising Program and a Base Airport Advertising Program with Kiosk Enhancement. The airport is currently undergoing a $37 million Passenger Concourse Enhancement Project (April 2026 through summer 2027), which will temporarily impact certain advertising spaces during construction. The LA28 Olympic Games organizers hold a priority option to purchase up to 100 percent of qualifying airport advertising space within Games-related Clean Zones during the Games Period (June 30 through September 3, 2028), with LA28 branding provided free of charge.

The awarded contract will run for a seven-year initial term with three optional one-year renewal periods, for a total maximum term of ten years. Proposers must propose a Minimum Annual Guarantee (MAG) payable to the Airport for the first full contract year and a minimum revenue-share percentage of 50 percent of Gross Advertising Revenue. The incumbent operator, Clear Channel Airports, holds the existing agreement expiring January 31, 2027. Proposals are limited to 60 pages excluding financial stability documents. Evaluation criteria are organizational capacity and experience (25 percent), method of approach (35 percent), communications and reporting (10 percent), and cost proposal (30 percent). Questions are due October 1, 2026 at 11:00 AM PST, with responses posted by October 9, 2026. Contract execution is estimated for January 2027.