Invitation for Bids for TxDMV Digital Billboard Advertising Campaign Services

The Texas Department of Motor Vehicles (TxDMV) has issued Invitation for Bid (IFB) No. 608-26-91504 for a Digital Billboard Advertising Campaign focused on promoting catalytic converter theft prevention and auto theft prevention across Texas. The solicitation seeks contractors to provide digital billboard spaces in 23 specific areas, including Harris County, with billboards required to be at least 10 feet by 30 feet and located in highly visible traffic zones. Billboards must be computer-controlled and capable of displaying advertisements during specified timeframes including 8:00 a.m. to 6:00 p.m. Central Time (Monday-Friday), 24 hours per day, or hourly as directed by TxDMV through work orders. Bidders must have a minimum of two years of experience in digital billboard services within the last five years and will be evaluated based on factors including price, compliance with specifications, delivery time, past performance, and ability to meet TxDMV's needs. The solicitation was posted on September 23, 2025, with responses due by October 23, 2025 at 3:00 p.m. Central Time, and the initial contract term is anticipated to run through August 31, 2026, with potential extensions up to five years total.

The procurement includes a mandatory Historically Underutilized Business (HUB) Subcontracting Plan, which aims to facilitate opportunities for minority, woman-owned, and service-disabled veteran-owned businesses. HUBs are defined as businesses that are at least 51% owned by specific minority groups, with a principal place of business in Texas, and meeting prescribed size standards. The total contract amount for the initial term will not exceed $100,000, with potential budget amendments at TxDMV's discretion. Contractors must carry specific insurance types and amounts, including workers' compensation, commercial general liability, and umbrella liability insurance with minimum coverage levels. The solicitation requires comprehensive disclosures of interested parties, potential conflicts of interest, and compliance with various state and federal regulations. Contractors must also submit security and confidentiality agreements, ensuring protection of TxDMV's information resources and adherence to strict data handling requirements. The procurement allows for multiple contract awards based on best value considerations, with firm, fixed pricing throughout the contract term and potential price adjustments negotiated based on specific consumer price index metrics.