Media Purchasing Agent

Anoka-Ramsey Community College and Anoka Technical College in Minnesota are soliciting proposals for an integrated digital marketing partner, with proposals due November 16, 2026 at 12:00 p.m. CST through Minnesota State's e-procurement system. No set-aside applies, but respondents may qualify for preference points as small diverse suppliers under Minnesota State Board Policy 5.14.

The scope covers digital marketing strategy, media planning and buying, search engine optimization (SEO), answer engine optimization (AEO), campaign management, analytics, reporting, and strategic consulting. The stated objectives are to increase institutional awareness, support enrollment, grow website traffic and engagement, and improve organic and paid search visibility. Target service areas are Anoka and Isanti counties and surrounding east-central and north metro Minnesota markets. Priority audiences include traditional-age students, parents, college decision influencers, PSEO and dual-enrollment students, adult learners, and special populations identified through Perkins initiatives. Proposals must include an estimated percentage breakdown of the budget across strategic planning and campaign development, creative consultation and optimization, media purchasing implementation and management, SEO, reporting and analytics, and miscellaneous costs. Respondents must submit a notarized Affidavit of Non-Collusion and an Affirmative Action declaration form.

The total annual budget is $415,000, allocated $240,000 to ARCC and $175,000 to ATC. That figure must cover professional services and out-of-pocket costs, including agency fees, reporting costs, media buys, SEO work, and consulting. Payment terms are Net 30. The contract term is three years effective January 1, 2027, with two optional one-year renewals for a potential five-year total.

Evaluation totals 100 points: work plan and deliverables (30), qualifications of respondent and personnel (30), cost and value (20), completeness and thoroughness of response (10), adherence to Minnesota State terms and conditions (5), and accessibility compliance (5). Shortlisted respondents will be notified for oral presentations and demonstrations scheduled for the week of November 30, 2026. Failure to meet the submission deadline results in automatic rejection.