Tourism Advertising and Marketing Agency Services

Brevard County Board of County Commissioners is seeking a Tourism Creative Marketing Agency to provide comprehensive advertising and marketing services for the Brevard County Tourist Development Council (TDC) and Tourism Development Office (TDO), also known as Florida's Space Coast Office of Tourism. The procurement is structured as a Request for Qualifications (RFQ) with responses due by May 29, 2025. The selected agency will be responsible for implementing the county's tourism marketing plan, which likely includes developing strategic advertising campaigns, creating promotional materials, and executing marketing initiatives to enhance tourism for the Space Coast region. Potential respondents must demonstrate expertise in destination marketing, creative strategy development, and tourism promotion. While specific evaluation criteria are not fully detailed in the provided documents, the agency will likely be assessed on their creative approach, previous tourism marketing experience, understanding of the destination's unique characteristics, and ability to effectively communicate the region's attractions. Supporting documentation includes a draft contract, FEMA contract requirements, and a detailed Tourism Development Office budget and marketing presentation.

The solicitation does not explicitly indicate specific set-aside designations or restrictions for disadvantaged business enterprises. The contract appears open to qualified marketing agencies with substantial tourism marketing experience. Attachment B, the Tourism Development Office Budget and Marketing Presentation, suggests a comprehensive marketing budget, though specific contract value ranges are not definitively stated. The procurement documents include a FEMA contract requirements attachment, which implies potential federal funding guidelines or compliance requirements that bidders must navigate. Interested agencies should carefully review the comprehensive documentation, including the RFQ specifications and draft contract, to understand the full scope of requirements. The opportunity represents a significant marketing engagement for managing and promoting Brevard County's tourism initiatives, with a focus on highlighting the region's unique attributes, potentially including its space industry heritage and coastal attractions.