Creative Marketing Communication Services and Consultation

The University of Texas at Tyler and UT Tyler Health Science Center have issued a Request for Proposal (RFP) No. 750-25-26-002 for creative marketing communication services and consultation on a non-exclusive, as-needed basis. The procurement seeks a vendor to provide comprehensive marketing and communications support, including graphic design, copywriting, photography, videography, web/digital design, media buying, digital marketing management, social media campaigns, email marketing, market research, and special event support. Additional required services encompass public relations, direct marketing, data analysis, reporting, and project management. Proposers must submit detailed pricing on a Not to Exceed (NTE) hourly basis and provide a comprehensive fee structure for all work categories. Key submission deadlines include a question submittal deadline of November 18, 2025, at 4:00 PM Central Time, and an RFP submittal deadline of December 5, 2025, at 4:00 PM Central Time. The University prefers work to commence no later than September 1, 2025, with an anticipated three-year contract term and potential for two additional one-year renewals.

The RFP includes a mandatory requirement for a completed HUB (Historically Underutilized Businesses) Subcontracting Plan, with failure to submit resulting in proposal rejection. Subcontracting opportunities are probable, indicating a preference for diverse vendor participation. The selected firm must comply with specific technical requirements, including adherence to University brand guidelines, WCAG 2.0 AA and Section 508 digital accessibility standards, and integration with existing project management tools like Google Analytics, CRM (Slate), and website CMS (Modern Campus/OmniUpdate). The procurement allows for potential group purchases by other UT System institutions, suggesting vendors should consider pricing models that accommodate expanded opportunities. While specific budget ranges are not explicitly stated, the RFP indicates reimbursement for pre-approved expenses such as meals, transportation, and lodging will be provided according to Texas Comptroller travel reimbursement rates, subject to a mutually agreed maximum expense cap. Payment terms are set at net 30 days via electronic funds transfer, with the University exempt from Texas sales and use tax.