Arena Horse Shows of Ocala, LLC

The Florida Department of Agriculture and Consumer Services has initiated a statutorily mandated fifteen business day advertisement for an intended single source procurement with Arena Horse Shows of Ocala, LLC. This procurement is specifically for internet advertising services to promote the Florida Agricultural Promotional Campaign under Florida Statute 571.24, with a focus on branding "Fresh From Florida" within the World Equestrian Center and promoting Florida products. The contract will run from the date of execution through June 30, 2025, with potential vendors invited to submit relevant information demonstrating their capability to provide similar commodities or contractual services by November 21, 2024. The department will evaluate any submissions to determine if the services are truly available from only a single source, with potential subsequent posting of the intended decision on the Vendor Information Portal pursuant to Section 120.57(3), Florida Statutes. The procurement is specifically targeted at internet advertising services that uniquely promote Florida's agricultural brand within an equestrian context.

The procurement appears to be unrestricted in terms of vendor type, with no specific set-aside designations for disadvantaged enterprises mentioned in the documentation. Arena Horse Shows of Ocala, LLC is positioned as the sole source provider due to their exclusive ownership, licensing, naming rights, and trademark over the required services. The total estimated dollar amount for this single-source procurement is up to $75,000, with an approximate contract amount of $50,000. The procurement is geographically situated in Leon County, Florida, and is being conducted by the Florida Department of Agriculture and Consumer Services. Prospective vendors are encouraged to provide comprehensive information about their capacity to deliver similar services, with the understanding that the department will carefully review any submissions to validate the single-source justification. The contract represents an opportunity for a specialized marketing engagement focused on agricultural promotional services within the equestrian entertainment sector.