RFP# 92292 - Radio Advertising Services
Closed State & local contract opportunity Posted
- Solicitation number
- BPM057338
- State
- Maryland
- Responses due
Opportunity facts
- NIGP code
- UNSPSC code
Opportunity details come from emma.maryland.gov. Updated .
About this opportunity
The University of Maryland Global Campus is requesting proposals for integrated radio advertising and podcast services targeting veteran and military-affiliated populations under RFP #92292, with technical proposals due June 30, 2026 at 9:00 a.m. ET and anticipated contract award by September 10, 2026.
The scope requires a vendor with access to a national and international radio network plus a large podcast platform with demonstrated expertise in radio advertising and ability to create and deliver geo-targeted long-form podcast spots. The vendor must provide custom commercial content tailored to veteran and military-affiliated audiences across its radio network; produce monthly long-form audio spotlight content with geo-targeting capabilities; manage all production, scheduling, and copy services; reconcile media placements and provide detailed invoicing documentation; and conduct quarterly performance reviews with comprehensive monthly reporting and analysis. The vendor must demonstrate ongoing expertise in podcast services and provide monthly reporting aligned with SMO's enrollment growth goals.
The contract value shall not exceed $1 million cumulatively across the initial one-year term and up to four renewal options, with pricing covering all production, scheduling, copy services, domestic travel, and other expenses. No reimbursables are allowed outside quoted rates. This is a Tier 1 living wage contract, requiring covered employees to be paid at least $17.17 per hour effective September 29, 2025 (or $17.65 per hour for large employers in Montgomery County).
The vendor must maintain Commercial General Liability and Professional Liability insurance and comply with UMGC's Information Governance and Security policies, preferably through SOC 2 Type 2 audit certification or completion of the Higher Education Community Vendor Assessment Tool (HECVAT). Oral presentations are anticipated the week of August 10–14, 2026 via Zoom. Price proposals are due August 26, 2026 at 9:00 a.m. ET. Evaluation prioritizes technical merit over cost, with shortlisted vendors required to submit references from recent clients, preferably in higher education.
Opportunity text
The goal of the UMGC Stateside Military Operations (SMO) is to do an integrated marketing campaign that includes target radio and podcast outreach services to veteran populations in targeted locations in the US, online and overseas to increase the awareness of UMGC higher education programs to veterans and active personnel and ultimately to increase applications for enrollments by veteran and other military-affiliated audiences. Accordingly, UMGC SMO seeks a strong partner with access to an integrated national network of radio outlets, and a large podcast platform with significant and proven experience in radio advertising as well as have the ability to create and deliver geo targeted high quality long form podcast spots that targets the needs of veteran and military affiliated populations seeking to further their post-secondary higher educational needs.
Vendor shall provide a proposal to air UMGC commercial content on vendor's radio network (local, national and international), with a focus on engaging military-affiliated and veteran populations in key locations in the United States and abroad. Vendor shall provide to the University radio advertising services as needed by the UMGC office of Stateside Military Operations, which is integrated with veteran focused radio programming airing daily across the vendor's network.
Files
| File | Type | Posted |
|---|---|---|
| UMGC_RFP_92292_-_Radio_Advertising_Services_FINAL.pdf |
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