RFP282 Media Buying Services – Digital and Social Media – FY27

Atlantic Cape Community College in Mays Landing, New Jersey is issuing Request for Proposal (RFP282) to procure comprehensive Media Buying Services for Digital and Social Media for Fiscal Year 2027. The College seeks a qualified vendor to provide strategic media planning, placement, management, and optimization across multiple digital platforms including paid social media (Meta, TikTok, LinkedIn, YouTube), search engine marketing (Google Ads, Bing), programmatic display advertising, streaming and connected television (CTV), geofencing, retargeting, and emerging digital advertising platforms. Key deliverables include strategic digital media planning with audience targeting focused on prospective students ages 18-34, adult learners, Hispanic and African American communities, and families within Atlantic and Cape May counties; campaign optimization and conversion tracking; and monthly performance reporting with dashboards. Required qualifications include a minimum of five years of demonstrated experience in media planning and buying, proven experience managing geographically targeted digital campaigns within regional or multi-county markets, capability to manage integrated campaigns across multiple platforms, and prior experience managing digital media budgets of at least $200,000 annually with two client references from the past three years. Compensation shall be based primarily on commission or percentage of media spend, with monthly retainers or fixed fee structures not accepted. Proposals must be submitted electronically via the College's Bonfire eProcurement Portal by April 15, 2026 at 11:00 AM Eastern Time, with the contract term running from July 1, 2026 through June 30, 2027 subject to Board of Trustees approval, and the selected firm to be notified the week of May 24, 2026 following the May 19, 2026 Board meeting.

No specific set-aside designations for disadvantaged enterprises are identified in the procurement documents. All proposers must comply with applicable New Jersey statutes and submit required certifications including a W-9 form, New Jersey Business Registration Certificate, Stockholder Disclosure Certification, Non-Collusion Affidavit, Affirmative Action Compliance documentation (Form AA-302 with $150 fee), ADA Compliance Certification, FERPA Compliance Certification, Debarment/Suspension/Disqualification Certification, Political Contribution Disclosure certification, Disclosure of Investment Activities in Iran certification, and Disclosure of Prohibited Activities in Russia/Belarus certification. The estimated digital media buying budget for Fiscal Year 2027 does not exceed $200,000, with the award providing access to media buying services as needed rather than guaranteeing full expenditure of the budgeted amount; funding sources include institutional and federal, state, and local grants, specifically the HESAA Community College Opportunity Grant (CCOG) and similar initiatives. No incumbent vendor or existing contractor is identified in the procurement documents, and the College will award the contract to the responsible proposer whose proposal is determined most advantageous considering price and other factors in accordance with N.J.S.A. 18A:64A-25.5.