Arena Horse Shows of Ocala, LLC

The Florida Department of Agriculture and Consumer Services is pursuing a single-source procurement opportunity with Arena Horse Shows of Ocala, LLC for internet advertising services to promote Florida agricultural commodities. This procurement is specifically focused on branding "Fresh From Florida" within the World Equestrian Center and promoting Florida products through strategic marketing efforts. The contract will run from the date of execution through June 30, 2026, with a targeted advertising campaign that leverages the exclusive ownership, licensing, naming rights, and trademark of the World Equestrian Center. The solicitation was posted on May 19, 2025, with a critical deadline for potential vendors to submit alternative source information by June 10, 2025, at 12:00 PM. Vendors interested in challenging the single-source designation must provide comprehensive evidence demonstrating their capability to deliver similar services directly to the contact person listed in the advertisement. The procurement follows Florida Statute 571.24 and is being conducted through the Vendor Information Portal, with the department reserving the right to validate and confirm the sole-source justification after reviewing any submitted vendor information.

The contract opportunity does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. Arena Horse Shows of Ocala, LLC is positioned as the exclusive vendor for this procurement, with no indication of competitive bidding or alternative vendor considerations. The estimated contract value is approximately $50,000.00, with an upper limit of $75,000.00 for the internet advertising services. The procurement is geographically focused on Leon County, Florida, and is being managed by the Florida Department of Agriculture and Consumer Services. No specific integration requirements with existing infrastructure or technology are mentioned in the documentation. The single-source justification is primarily based on Arena Horse Shows of Ocala, LLC's unique ownership and control of the World Equestrian Center, which provides an exclusive platform for promoting Florida agricultural commodities. The contract will be executed pursuant to Section 120.57(3) of Florida Statutes, with final determination of the single-source status pending review of any vendor submissions.