Canada Representation Office

The Nevada Department of Tourism and Cultural Affairs, Division of Tourism (Travel Nevada), issued Request for Proposals 10TCA-S3687 on February 26, 2026, seeking an International Representation Agency to provide market development and promotional services in Canada. The solicitation closes on March 30, 2026, at 1:00 PM Pacific Time, with vendor presentations scheduled for April 27-29, 2026, and notice of award estimated for June 5, 2026. The selected contractor will serve as Travel Nevada's in-market representative responsible for developing and executing comprehensive travel trade, public relations, social media, and market intelligence programs designed to increase visitor awareness and overnight spending in Nevada, with particular emphasis on rural Nevada destinations defined as communities with populations of 100,000 or less. Key deliverables and objectives include engaging Canadian travel trade partners (tour operators, travel advisors, product managers, receptive operators, and online travel agencies) with a minimum target of 180 Travel Trade Trailblazers annually; implementing a market approach of 60 percent Travel Trade, 30 percent Media, and 10 percent Social engagement; developing and executing monthly market strategy and planning initiatives; providing quarterly market intelligence reporting; and executing trade shows, industry conferences, familiarization trips, and media relations campaigns to position Nevada products for sale within Canadian travel distribution channels. The contractor must demonstrate expertise in international representation, travel industry market development, public relations strategy, and social media localization, with evaluation criteria including annual work plans, staffing qualifications and experience, client references, innovative program ideas, program approach effectiveness, and presentation quality. The contract term runs from July 15, 2026, through June 30, 2028, with an optional two-year extension, and the evaluation period extends from March 30 through April 13, 2026.

Nevada-based businesses are eligible for a five percent preference pursuant to Nevada Revised Statutes 333.3351 to 333.3356. The total annual budget is $500,000 USD, structured as a retainer plus net cost model where the retainer component may not exceed 30 percent of the total budget ($150,000 USD maximum) and covers all agency labor, strategic planning hours, and travel expenses related to trade shows, sales missions, the IPW tradeshow, Nevada Governor's Conference on Tourism, and media familiarization tours, while program and activation costs must represent a minimum of 70 percent of the total budget ($350,000 USD minimum) and will be billed at net with no markup permitted. Vendors must be registered at nevadaepro.com, maintain a current Nevada business license, and hold an active entity registration at sam.gov prior to contract award; all vendors must submit three professional references and complete the Vendor Information Response form disclosing prior experience with State of Nevada agencies, employment of any current or former state employees, and any significant contract failures or litigation within the past six years. The solicitation does not identify any incumbent contractor or existing service provider to be replaced. Contractors must procure Commercial General Liability insurance with a general aggregate limit of $2,000,000, maintain Workers' Compensation coverage at statutory levels, and name the State of Nevada as an additional insured, with all policies requiring A.M. Best ratings of not less than A- VII from Nevada-licensed or authorized insurers.