RFP# 92215 - Digital Media - Creative Production, Testing, & Optimization Services

The University of Maryland Global Campus has issued Request for Proposal #92215 for Digital Media Creative Production, Testing, and Optimization Services, seeking qualified vendors to support comprehensive digital media creative development across multiple platforms. The procurement targets vendors with demonstrated expertise in social media and digital platform strategies, with capabilities to conceptualize and execute creative asset development at scale. Specific service requirements include creative strategy and production for platforms such as Meta, Google Demand Gen, DV360, LinkedIn, TikTok, Performance Max, and paid search channels. Vendors must possess robust analytical capabilities to develop performance testing methodologies, interpret metrics, and generate optimization solutions aligned with university objectives. The solicitation requires vendors to demonstrate understanding of current digital media best practices and trends, with an emphasis on adaptable, strategic creative asset development. The proposal is specifically located in Prince George's County, Maryland, with responses due by October 23, 2025, following the initial posting on October 2, 2025. Qualified vendors must submit comprehensive proposals that detail their technical approach, creative capabilities, performance testing methodologies, and strategic optimization strategies.

While specific set-aside designations are not explicitly detailed in the provided documentation, the procurement appears open to qualified vendors with demonstrated digital media expertise. The contract likely represents a significant professional services engagement, though precise budget ranges are not specified in the available information. The procurement suggests a preference for vendors with extensive digital media production experience, sophisticated analytical capabilities, and proven track records of creative asset development across multiple digital platforms. The University of Maryland Global Campus will presumably evaluate proposals based on technical capabilities, creative approach, performance testing methodologies, and alignment with institutional marketing objectives. Potential respondents should prepare comprehensive proposals that highlight their unique qualifications, technological infrastructure, creative processes, and ability to deliver scalable, high-performance digital media solutions. The procurement indicates a sophisticated, technology-driven approach to digital media creative services, targeting vendors who can demonstrate innovative strategies and measurable performance optimization capabilities.