Brand Research and Analysis

The University of Central Florida (UCF) has issued an Invitation to Negotiate (ITN) for brand research and analysis services. The objective is to enter into an agreement with a supplier to conduct qualitative and quantitative research and analysis to measure brand perception, awareness, and equity among specific audience segments and stakeholders. The selected partner(s) will also evaluate the performance and effectiveness of UCF's communication and marketing efforts, develop benchmarks, audience personas, and provide analysis and recommendations. Responses to the ITN are due by March 20, 2023 at 2:00 pm EST, and UCF intends to award a contract or contracts with the potential for renewals up to 5 years or twice the term of the original contract. Respondents are required to provide a fixed fee proposal, specifying billing rates for personnel and listing any ancillary expenses, as UCF will not reimburse for travel, meals, or lodging expenses. UCF reserves the right to conduct negotiations, waive informalities, and make multiple awards if in its best interest.

The ITN does not specify any set-aside designations or restrictions on the types of organizations that can respond. It also does not list any incumbent vendors or current contractors, nor does it mention any existing infrastructure or technology that requires integration. The ITN does not provide any information on the possible award values or budget ranges.