NIGP 96160: Public Opinion Surveys

NIGP 96160 Public Opinion Surveys, an Item code, covers market research and customer satisfaction surveys that state and local governments commission to measure public attitudes, service quality, and demand forecasting. Recent solicitations show state and local buyers procuring survey design, instrument development, fieldwork administration (telephone, digital, and in-person intercept), data processing, analysis, and presentation of findings across utility operations, transportation, wildlife management, and emergency preparedness. Issuing bodies include municipal utilities, transit authorities, state resource agencies, and city planning departments. Work spans the full cycle from survey instrument refinement through bilingual translation, sample management, researcher training, and written and oral reporting to elected boards and executive leadership.

The code sees activity concentrated across Florida, Georgia, Kentucky, Michigan, and Washington. Representative recent opportunities include the Kissimmee Utility Authority (KUA) issuing a sole-source procurement for a Great Blue Customer Satisfaction Survey (SS26018JG, due January 26, 2026) with 200 residential telephone and digital surveys plus 50 commercial surveys and bilingual instrument translation; the Orange County Transportation Authority (OCTA) posting an RFP for an OC Bus Customer Satisfaction Survey (C250202, due March 10, 2026) requiring 5,000 in-person intercept surveys across seven languages with a firm-fixed-price budget of $150,000; the Kentucky Department of Fish and Wildlife Resources (KDFWR) issuing an RFP for a Kentucky Deer Hunter Survey (RFP 660 2600000269, due February 17, 2026) to assess hunter preferences on bag limits and season timing across hunting zones; and KUA issuing a second RFQ for Customer Satisfaction Survey Services (RFQ26019SN, due February 13, 2026) with a three-year term and anticipated total contract value not to exceed $250,000. Contracts typically run one to five years with pricing structured as annual lump sums or firm fixed price, and prevailing wage and multilingual delivery requirements are common where federal funding or transit operations apply.