NIGP 96160: Public Opinion Surveys

NIGP 96160 Public Opinion Surveys, an Item code, captures state and local government procurement of market research, polling, and survey administration services — from customer satisfaction measurement and policy feasibility studies to community outreach assessment and voter opinion research. Recent solicitations show governments buying end-to-end survey delivery: questionnaire design, sample management, data collection via phone and digital channels, bilingual administration, coding and quality assurance, statistical analysis, and formal reporting with presentations. Issuing bodies span utility authorities, county health departments, metropolitan planning organizations, state commerce departments, and municipal governments. The Kissimmee Utility Authority recently issued a sole-source RFQ (SS26018JG, due January 26, 2026) for a customer satisfaction survey comprising 200 residential telephone and digital surveys plus 50 commercial/industrial surveys with Spanish translation and project management. Boulder County Public Health sought a polling firm (PHI00426, due October 15, 2026) to conduct hybrid phone and text-to-online survey research on sugar-sweetened beverage reduction policy across one or two municipalities, not to exceed $15,000. The Washington State Department of Commerce solicited 501(c)(3) nonprofits (2026FEMAOE, due August 13, 2026) to conduct energy resilience outreach and education campaign evaluation across Eastern Washington using event-based community engagement documentation, funded at up to $230,000 through FEMA grant DR-4481.

Recent activity clusters in Florida and Georgia, with secondary procurement in Colorado, Michigan, and Washington. Survey scope ranges from internal utility customer assessment to public health policy research to emergency management community engagement evaluation. Notice types span RFQ, RFP, and sole-source procurement. Contract values remain modest — the largest visible award is $230,000 (Washington energy resilience), while typical municipal and utility projects fall in the $15,000 to $20,000 range. No set-asides or disadvantaged-enterprise designations appear across the recent postings, though the Washington FEMA-funded procurement requires Diverse Business Inclusion Plan participation with targets of 10 percent minority-owned, 6 percent women-owned, 5 percent veteran-owned, and 5 percent small business participation. Vendors entering this code face routine requirements for professional liability and commercial general liability insurance, compliance with federal debarment provisions and drug-free workplace standards where applicable, and bilingual survey administration capability when the procurement spans Spanish-language respondent populations.