Public Opinion Survey Samples, Platforms, Services, and Additional Surveys (2024-UWMSN-00695-RFB)

The University of Wisconsin-Madison is soliciting bids for a comprehensive public opinion survey procurement under Solicitation #2024-UWMSN-00695-RFB, seeking multiple contractors to provide survey samples, platforms, services, and additional survey capabilities. The procurement covers three primary service categories: public opinion surveys, employee/staff surveys, and related services including focus groups and language translation. Bidders may propose services for all categories or specific segments, with requirements including web-based electronic platforms, data collection methodologies, and survey design capabilities. Contractors must be prepared to support survey development, programming, sampling, data processing, weighting services, crosstabulations, analysis, reporting, and respondent incentives. The bid requires detailed pricing structures with tiered options reflecting variable factors such as population targeting, sample incidence, survey length, sample size, and geographic scope, with specific regional focus on Wisconsin, Minnesota, Iowa, and Michigan. Key submission deadlines include a bid response due date of June 26, 2024, at 2:00 PM CDT, with all submissions required through the ShopUW+ online platform at https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=UWisconsin. Bidders must acknowledge amendments and may direct questions to Mojgan Hall at mojgan.hall@wisc.edu.

The solicitation does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. While no incumbent vendor is identified, the procurement allows for contractors located outside Wisconsin, provided they can conduct surveys using online, web-based systems and remote conferencing platforms. Research teams from the University of Wisconsin-Madison will be responsible for obtaining Institutional Review Board (IRB) approval or exemption for survey projects. The university intends to award contracts to multiple responsive and responsible bidders across service categories, suggesting a potentially significant procurement with flexible vendor engagement. While specific budget ranges are not definitively stated, the comprehensive nature of the solicitation and the multi-state, multi-service scope implies substantial potential contract values. Bidders are expected to provide detailed, itemized cost submissions in unlocked Excel spreadsheet format, with pricing reflecting the complexity and variability of survey research requirements. The procurement emphasizes flexibility, encouraging bidders to provide expert recommendations and suggestions for survey methodologies based on their professional experience.