FY2021 - DBH CPEP Adult Services TAY Social Marketers Platform

The District of Columbia's Department of Behavioral Health (DBH) is seeking proposals for the FY2021 CPEP Adult Services Transition Age Youth (TAY) Social Marketers Platform procurement. This contract opportunity focuses on developing a comprehensive social marketing platform specifically designed for transitional age youth services within the behavioral health sector. The primary objective is to create an innovative digital solution that enhances outreach, engagement, and communication strategies for young adults transitioning through behavioral health services. Potential vendors must demonstrate expertise in developing digital platforms that can effectively communicate with and support transitional age youth populations. The solicitation requires detailed proposals that outline technological capabilities, user experience design, and strategic communication approaches. The contract was posted on May 21, 2021, with a precise proposal submission deadline of June 1, 2021, providing approximately 11 days for interested vendors to prepare and submit comprehensive responses.

While specific set-aside designations are not explicitly detailed in the provided contract information, the District of Columbia typically prioritizes local and minority-owned businesses in its procurement processes. The contract appears targeted at technology and social marketing firms with specialized experience in behavioral health communications platforms. Potential respondents should have demonstrated capabilities in designing user-centric digital solutions for young adult populations, with strong backgrounds in healthcare communication technologies. Although exact budget ranges are not specified, similar municipal behavioral health technology contracts often range between $100,000 to $500,000 annually. The procurement suggests an interest in innovative digital platforms that can transform how transitional age youth interact with and access behavioral health resources, indicating a preference for vendors with cutting-edge technological and strategic communication capabilities.