Market Research Services 2024-UWMSN-00354-RFB

The University of Wisconsin-Madison, specifically the Wisconsin School of Business (WSB), is seeking a market research services contractor through a Request for Bid (RFB) numbered 2024-UWMSN-00354-RFB. The primary procurement focuses on participant recruitment and survey fielding for quantitative and qualitative research studies targeting undergraduate students, graduate business students, and employer audiences. The selected contractor will be responsible for recruiting participants for research projects occurring approximately every 6-8 weeks, with WSB retaining responsibility for survey programming, testing, analysis, and report creation. Key deliverables include study samples and fielded data, with the expectation of a comprehensive kickoff meeting to establish working processes and communication protocols. The solicitation requires online bid submission through the SciQuest platform by September 11, 2023, with all questions directed to Doreen O Forslund via email. Prospective bidders must demonstrate capabilities in participant recruitment across diverse academic and professional audiences, with the potential to propose optional extended services such as survey writing and analysis.

While no specific set-aside designations or enterprise restrictions were explicitly detailed in the provided documentation, the procurement appears open to qualified market research firms with demonstrated expertise in academic and professional participant recruitment. The contract does not specify a precise budget range or award value, suggesting potential variability based on project scope and frequency. No incumbent vendors were identified in the available materials. The research engagement will require seamless integration with WSB's existing research infrastructure, with the contractor expected to adapt to project-specific recruiting parameters determined during individual scoping sessions. The solicitation allows for flexibility in service offerings, enabling bidders to propose supplemental capabilities beyond core participant recruitment. Interested firms should carefully review the Amendment #1 document, which provides extensive context about the expected research service parameters and communication expectations between WSB and the selected contractor.