ARNG R&R Marketing
Closed Solicitation Posted
- Solicitation number
- 012457009
- Agency
-
Arkansas National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541830 Media Buying Agencies
- PSC
- R701 Support- Management: Advertising
- Place of performance
- North Little Rock, Arkansas 72199, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Arkansas Army National Guard seeks marketing support services for its Recruiting and Retention Battalion with quotes due July 6, under a Total Small Business set-aside. This is a combined synopsis and RFQ issued under FAR Part 13 simplified procedures; a separate written solicitation will not be issued.
Place of performance is North Little Rock, Arkansas. The period of performance runs from August 1, 2026 through July 31, 2027 (12-month base year) on a Firm Fixed Price basis. The NAICS code is 541830, Media Buying Agencies, with a size standard of $32.5 million annual sales. Award will be made based on price alone, evaluated for fair and reasonableness under FAR 13.106-3(2).
The contractor must deliver an integrated marketing program targeting non-prior service individuals aged 17–34, including program management with bi-weekly status meetings and monthly KPI reporting; strategic account management with a military recruiting marketing subject matter expert; marketing strategy development with execution guide and fiscal year media plan; recruiting location management for 44 locations (20 priority, 24 lite services) with directory optimization, local SEO, reputation management, and review campaigns; a cloud-based call tracking system; digital business cards and dynamic QR codes (up to 500 combined); a centralized digital asset management system with 1TB storage and five custom templates; three general campaign landing pages plus recruiter-specific pages; a JEEP program website with secure portal; multi-channel campaigns targeting approximately 10,000 non-prior service contacts and up to 5,000 current/IRR members; social media management with five posts weekly; and paid media placement with a $14,000 maximum budget. The contractor must conduct up to two multi-day in-person training sessions and monthly online consulting. All platforms handling lead data or personally identifiable information require FedRAMP Moderate authorization and DoD Impact Level 4 certification. The contractor bears all costs of PII breaches resulting from contractor violation of DFARS 224.103 and DoDD 5400.11. Submit quotes in PDF format to leonard.d.roberson.civ@army.mil with UEI included.
Notice text
2 versions
Update #2 · Latest ·
Question1. 1. How many meetings are you looking to have during the 1 year period?
We are looking for 1 meeting a week, as well as 2, 2 day in person meetings / trainings.
SUBJECT: Request for Quote, ARARNG R&R Marketing Services for estimated POP (period of Performance)01/AUG 2026 to 31/JUL 2027 for a 12-month base year. The Arkansas Army National Guard, located at North Little Rock, AR intends to establish a Firm Fixed Price contract for Marketing Support Services at Camp Josheph T. Robinson in North Little Rock AR. INSTRUCTIONS: Provide quote in PDF Format via email to Leonard Roberson at leonard.d.roberson.civ@army.mil and include UEI on the document for SAM Verification purposes. Proposals which do not meet the specifications will not be considered for the award. Award will be made based on price. The Offeror’s pricing will be evaluated for fair and reasonableness using FAR 13.106 3(2). Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement.
2. This is a combined synopsis/solicitation for commercial service prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 19.14, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. Additionally, the Government will utilize simplified procedures in accordance with FAR Part 13. The North American Industry Classification System (NAICS) code is 5411830 and the size standard is $32,500,000.00 annual sales. PCF code is R701 Support management – Advertising. This combined synopsis/solicitation is issued as a Request for Quote (RFQ) 012457009. This is a combined synopsis/solicitation for commercial services. 4. This solicitation document, incorporated provisions and clauses are those in effect through 1 May 2026. 5. Contractor Responsibility: The Contractor shall provide all labor, personnel, equipment, tools, materials, and supervision necessary to complete the required services in accordance with the statement of work / performance work statement. 6. Description of Requirement: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, to perform preventative maintenance and calibration Services, as defined in the attached PWS and the equipment listing. 7. Commercial Services - the selected offeror must submit a completed copy of the listed representations and certifications; FAR 52.212-3, Offeror Representations and Certifications – Commercial Products and Commercial Services (DEVIATION 2024-O0002). FAR 52.212-4 Contract Terms and Conditions – Commercial Products and Commercial Services. FAR 52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders –Commercial Products and Commercial Services (DEVIATION 2024-O0002). 8. The following clauses are incorporated by reference: 52.203-13, 52.204-10, 52.219-14, 52.222-3, 52.222-19, 52.222-21, 52.222-26, 52.222-35, 52.222-36, 52.222-37, 52.222-41, 52.222-42, 52.222-50, 52.223-6, 52.223-18, 52.225-1, 52.225-13, 52.232-33, 52.232-34, 52.237-1 Site Visit, 52.237-2, 52- 424-15, 52.244-6, 52.246-4, 52-249-1, 52-249-2, 52.249-8, 52.252-3, 52.252-4, 52.252-5, 52.252-6, 52.253-1 The full text of the referenced FAR clauses may be accessed electronically at https://www.acquisition.gov/far/. 9. Addendum to FAR 52.212-1, Instructions to Offerors – Commercial Products and Commercial Services (SEP 2023) Request for Quotation (RFQ): Quote shall contain the following information: RFQ NUMBER; TIME SPECIFIED FOR RECEIPT OF OFFERS; BUSINESS NAME; BUSINESS ADDRESS; TELEPHONE NUMBER OF OFFEROR; CAGE CODE; UNIQUE ENTITY IDENTIFIER (UEI); AND ACKNOWLEDGEMENT OF ALL SOLICITATION AMENDMENTS. 10. Offeror shall complete, and include with its submission, the following: Technical Capability Statement, which adequately illustrates the proposed services, experience, and past performance (include business name, point of contact, address and telephone number). Completed 52.212-3 Offeror Representation and Certifications – Commercial Products and Commercial Services (DEVIATION Page 2 of 4 2024-O0002). 11. The provision at FAR 52.212-2, Evaluation – Commercial Products and Commercial Services (NOV 2023), and the addendum, applies to this acquisition. Addendum to FAR 52.212-2, Evaluation - Award will be made to small business(100%) based on price alone. All pricing must be completed using CLIN description and item breakout. Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement. The agency will first evaluate price and then evaluate the apparent lowest-price quote for acceptability confirming the quote conforms to the requirements in the solicitation. If the lowest-price offeror is evaluated as unacceptable, the agency will then consider the acceptability of the next lowest price offer, continuing this process as necessary. This is being awarded using Simplified acquisition procedures in FAR 13 and is considered commercial IAW FAR 12. 12. Offerors must have completed the provision at FAR 52.212-3 Offeror Representations and Certifications – Commercial Products and Commercial Services (DEVIATION 2024-O0002), electronically at http://www.sam.gov within the past year to be considered for award. Vendors must be actively registered in the System for Award Management (SAM); the website is https://www.sam.gov/portal/public/SAM/ . Contact SAM at US Calls: 866-606-8220. However, a Unique Entity Identifier number must be known prior to registration. 13. Offerors shall provide quotes no later than12:00 PM CT, 6 JUL 2026 to leonard.d.roberson.civ@army.mil. If there are any questions regarding this combined synopsis/solicitation, please send an email to leonard.d.roberson.civ@army.mil.
*******see attached PWS*******
Update #1 ·
SUBJECT: Request for Quote, ARARNG R&R Marketing Services for estimated POP (period of Performance)01/AUG 2026 to 31/JUL 2027 for a 12-month base year. The Arkansas Army National Guard, located at North Little Rock, AR intends to establish a Firm Fixed Price contract for Marketing Support Services at Camp Josheph T. Robinson in North Little Rock AR. INSTRUCTIONS: Provide quote in PDF Format via email to Leonard Roberson at leonard.d.roberson.civ@army.mil and include UEI on the document for SAM Verification purposes. Proposals which do not meet the specifications will not be considered for the award. Award will be made based on price. The Offeror’s pricing will be evaluated for fair and reasonableness using FAR 13.106 3(2). Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement.
2. This is a combined synopsis/solicitation for commercial service prepared in accordance with the format in Federal Acquisition Regulation (FAR) Subpart 19.14, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; quotes are being requested, and a written solicitation will not be issued. Additionally, the Government will utilize simplified procedures in accordance with FAR Part 13. The North American Industry Classification System (NAICS) code is 5411830 and the size standard is $32,500,000.00 annual sales. PCF code is R701 Support management – Advertising. This combined synopsis/solicitation is issued as a Request for Quote (RFQ) 012457009. This is a combined synopsis/solicitation for commercial services. 4. This solicitation document, incorporated provisions and clauses are those in effect through 1 May 2026. 5. Contractor Responsibility: The Contractor shall provide all labor, personnel, equipment, tools, materials, and supervision necessary to complete the required services in accordance with the statement of work / performance work statement. 6. Description of Requirement: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, to perform preventative maintenance and calibration Services, as defined in the attached PWS and the equipment listing. 7. Commercial Services - the selected offeror must submit a completed copy of the listed representations and certifications; FAR 52.212-3, Offeror Representations and Certifications – Commercial Products and Commercial Services (DEVIATION 2024-O0002). FAR 52.212-4 Contract Terms and Conditions – Commercial Products and Commercial Services. FAR 52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders –Commercial Products and Commercial Services (DEVIATION 2024-O0002). 8. The following clauses are incorporated by reference: 52.203-13, 52.204-10, 52.219-14, 52.222-3, 52.222-19, 52.222-21, 52.222-26, 52.222-35, 52.222-36, 52.222-37, 52.222-41, 52.222-42, 52.222-50, 52.223-6, 52.223-18, 52.225-1, 52.225-13, 52.232-33, 52.232-34, 52.237-1 Site Visit, 52.237-2, 52- 424-15, 52.244-6, 52.246-4, 52-249-1, 52-249-2, 52.249-8, 52.252-3, 52.252-4, 52.252-5, 52.252-6, 52.253-1 The full text of the referenced FAR clauses may be accessed electronically at https://www.acquisition.gov/far/. 9. Addendum to FAR 52.212-1, Instructions to Offerors – Commercial Products and Commercial Services (SEP 2023) Request for Quotation (RFQ): Quote shall contain the following information: RFQ NUMBER; TIME SPECIFIED FOR RECEIPT OF OFFERS; BUSINESS NAME; BUSINESS ADDRESS; TELEPHONE NUMBER OF OFFEROR; CAGE CODE; UNIQUE ENTITY IDENTIFIER (UEI); AND ACKNOWLEDGEMENT OF ALL SOLICITATION AMENDMENTS. 10. Offeror shall complete, and include with its submission, the following: Technical Capability Statement, which adequately illustrates the proposed services, experience, and past performance (include business name, point of contact, address and telephone number). Completed 52.212-3 Offeror Representation and Certifications – Commercial Products and Commercial Services (DEVIATION Page 2 of 4 2024-O0002). 11. The provision at FAR 52.212-2, Evaluation – Commercial Products and Commercial Services (NOV 2023), and the addendum, applies to this acquisition. Addendum to FAR 52.212-2, Evaluation - Award will be made to small business(100%) based on price alone. All pricing must be completed using CLIN description and item breakout. Procedures from FAR 12 and 13 will be followed for the acquisition of this requirement. The agency will first evaluate price and then evaluate the apparent lowest-price quote for acceptability confirming the quote conforms to the requirements in the solicitation. If the lowest-price offeror is evaluated as unacceptable, the agency will then consider the acceptability of the next lowest price offer, continuing this process as necessary. This is being awarded using Simplified acquisition procedures in FAR 13 and is considered commercial IAW FAR 12. 12. Offerors must have completed the provision at FAR 52.212-3 Offeror Representations and Certifications – Commercial Products and Commercial Services (DEVIATION 2024-O0002), electronically at http://www.sam.gov within the past year to be considered for award. Vendors must be actively registered in the System for Award Management (SAM); the website is https://www.sam.gov/portal/public/SAM/ . Contact SAM at US Calls: 866-606-8220. However, a Unique Entity Identifier number must be known prior to registration. 13. Offerors shall provide quotes no later than12:00 PM CT, 6 JUL 2026 to leonard.d.roberson.civ@army.mil. If there are any questions regarding this combined synopsis/solicitation, please send an email to leonard.d.roberson.civ@army.mil.
*******see attached PWS*******
Files
| File | Type | Posted |
|---|---|---|
| ARARNG_FY27_Marketing_PWS_A10Format.docx | DOCX document |
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