R426--Solicitation for communication support and paid media for suicide prevention efforts (VA-23-00035099)

The Department of Veterans Affairs Strategic Acquisition Center Frederick is soliciting proposals to provide communication support and paid media services to assist the Veterans Health Administration Office of Mental Health and Suicide Prevention. The contractor will develop and implement various communication products, outreach strategies, and distribution processes to educate veterans, their families and friends, VA personnel, and other stakeholders about VA suicide prevention programs and resources. Proposals will be evaluated based on technical approach, past performance, and price. Questions are due by January 11, 2024, with responses posted by January 18, 2024, and proposals are due January 25, 2024.

There is no set-aside designation for this requirement. The NAICS code is 541820 and PSC code is R499. The incumbent contractor is The District Communications Group LLC. The independent government cost estimate is $48 million over a one-year base period and four one-year options, with at least $2.4 million required for annual paid media placement. Performance will take place at contractor facilities and various locations nationwide for approximately 40 outreach events per year.