Comprehensive Social Media Advertising Program for ICE Rapid Recruitment Effort

The U.S. Immigration and Customs Enforcement (ICE) is seeking capability statements through a Request for Information (RFI) for a comprehensive social media advertising program to support rapid recruitment of 14,050 personnel across various ICE positions including Enforcement and Removal Operations Officers, Homeland Security Investigations Agents, ICE Attorneys, and Support Staff. The procurement requires specialized commercial advertising experience with established infrastructure and qualified personnel capable of immediate activation to support this critical national priority initiative. The contractor will be responsible for developing and executing a multi-platform social media campaign across YouTube, Meta, Snapchat, LinkedIn, X, and Connected TV apps, with comprehensive services including media planning, buying, ad placement, audience development, creative development, optimization, and reporting. The RFI requires interested vendors to submit detailed 11-page capability statements addressing ten key questions about social media advertising experience. The submission deadline is August 11, 2025, at 7:00 AM EST, with the performance period running from contract award through September 30, 2025.

This procurement is specifically set aside for Small Business Administration certified Women-Owned Small Businesses (WOSB) under NAICS code 541830 (Media Buying Agencies). The campaign objectives include generating over 42 million impressions through advanced targeting strategies such as geofencing and lookalike audiences, with specific focus on demographics including former military personnel, law enforcement professionals, and Gen Z early-career candidates. The contractor must be capable of launching campaigns within 48 hours of receiving approvals and will be required to engage in both virtual and in-person collaboration with ICE staff in Washington, DC. The RFI documents indicate this is part of a broader national initiative aimed at dominating both digital and traditional media channels with urgent recruitment messages. No incumbent contractors or specific budget ranges are mentioned in the available documentation, though the scale of recruiting 14,050 personnel suggests a substantial advertising investment.