Oregon Guard Recruitment Media
Closed Pre-Solicitation Posted
- Solicitation number
- W912JV26QTC05
- Agency
-
Oregon National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541830 Media Buying Agencies
- PSC
- R799 Support- Management: Other
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Oregon Army National Guard intends to solicit development and execution of a comprehensive, data-driven television and streaming media campaign, with a response date of July 31, 2026, under a Total Small Business set-aside.
The requirement encompasses ad placement, on-air sponsorship integration, performance reporting, media buying, strategic consulting, data-driven audience targeting, and proprietary analytical tools to track recruitment outcomes and visibility. The current strategic focus emphasizes a high-ROI platform: KPTV Fox 12. The service supports ORARNG lead generation and brand awareness objectives. NAICS 541830 (Media Buying Agencies) and PSC R799 (Support–Management: Other) apply.
Notice text
Development and execution of a comprehensive, data-driven television and streaming media campaign. The service includes ad placement, on-air sponsorship integration, and performance reporting to meet the ORARNG lead generation and brand awareness goals. Media buying, strategic consulting, data-driven audience targeting, and the use of proprietary analytical tools to track recruitment outcomes and visibility. The current requirement is a continuation and strategic focus on a high-ROI platform, KPTV Fox 12.
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