Advertising and Media Buying Services

Closed Pre-Solicitation Posted

Solicitation number
N6426726Q5020
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
541830 Media Buying Agencies
Place of performance
Washington Navy Yard, District of Columbia, United States

Notice details come from SAM.gov. Updated .

About this opportunity

Naval Sea Systems Command is preparing to procure Advertising and Media Buying Services and requests capability statements from interested sources by August 14, 2026. No set-aside is anticipated. This sources sought notice (N6426726Q5020) does not constitute a solicitation and carries no commitment to award.

The Naval Warfare Center Corona Division seeks contractor support for a 12-month engagement to develop and execute strategic paid media campaigns targeting mid-career, STEM, business, and skilled trade talent for Naval Sea Systems Command civilian workforce recruitment. Work is performed virtually at the contractor's location with government communication via email, telephone, or video collaboration. No government-furnished material or equipment is required.

Deliverables include a Strategic Marketing & Communications Plan (due 30 days after award), Creative Asset Development with audience messaging matrices and branding kit (30 days after award), Communication Strategy and Paid Media Procurement Execution across LinkedIn, Meta, Google, and YouTube (30 days after award), monthly performance reports and optimization recommendations (due 50 days after award and monthly thereafter), and a Final Performance Outcome, Output & Insights Report (due two months after campaign conclusion). The contractor must complete strategic planning and audience analysis within three months of award, configure and deploy campaigns within four months, and execute campaigns for approximately six months with monthly reporting, all within the 12-month period.

Responses must include company name, address, point of contact, CAGE code, UEI number, business size for NAICS 541830, estimated unit price and lead time, and industry commentary on the Draft PD/SOW. Submissions are due no later than 20:00 PST on August 14, 2026, via email to Contract Specialist Julia Hunt at julia.m.hunt3.civ@us.navy.mil, with reference to Sources Sought Notice N6426726Q5020 in the subject line.

Notice text

The Naval Warfare Center Corona Division (Corona Division) is seeking information from potential, responsible sources that have an interest and capability to provide Advertising and Media Buying Services in accordance with the attached Draft Purchase Description (PD) / Statement of Work (SOW).

It is requested that all interested parties who can provide the required items to respond with a Capability Statement. The Capability Statement shall also include the following information:

(1) Company name, address, point of contact, CAGE code and UEI number.

(2) Business size for NAICS Code 541830.

(3) Estimated unit price and lead time for market research purposes.

(4) Industry commentary on the Draft PD/SOW.

Responses of this notice shall be submitted via email to the Contract Specialist, Julia Hunt, at julia.m.hunt3.civ@us.navy.mil no later than 20:00 PST on 08/14/2026. Email should reference Sources Sought Notice N6426726Q5020 in the subject line.

The information requested will assist the Government in determining the appropriate acquisition method, including whether a small business, socioeconomic set-aside, competitive or non-competitive method is possible, and to determine the availability of qualified companies technically capable of meeting the Government's requirement. All organizations with the capability and availability to perform the requirement under the applicable NAICS code are invited to submit a response to this notice.

Disclaimer: This sources sought notice is published for informational purposes only and not a request for competitive proposals. This notice does not constitute a solicitation and shall not be construed as a commitment by the Government. Responses in any form are not offers and the Government is under no obligation to award a contract as a result of this announcement. No funds are available to pay for preparation of responses to this announcement. Any information submitted by respondents to this notice is strictly voluntary.

Files

File Type Posted
CDRL_A005.pdf PDF
DID A004_DI-MISC-81369.pdf PDF
DID A005_DI-MGMT-80368A.pdf PDF
DID A003_DI-MISC-81311A.pdf PDF
CDRL_A004.pdf PDF
DID A001_DI-MISC-81310A.pdf PDF
DRAFT SOW.pdf PDF
CDRL_A003.pdf PDF
CDRL_A001.pdf PDF

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