Oregon Army National Guard Recruitment Marketing Program
Closed Solicitation Posted
- Solicitation number
- W912JV26QA016
- Agency
-
Oregon National Guard
Army National Guard, Department of Defense
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 541830 Media Buying Agencies
- PSC
- R799 Support- Management: Other
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Army Oregon Army National Guard seeks a contractor to develop and execute a comprehensive, data-driven marketing program targeting non-prior service individuals aged 17-34, with proposals due August 26. The procurement is set aside for Women-Owned Small Businesses; service-disabled veteran-owned, economically disadvantaged women-owned, and HUBZone small business joint ventures are also eligible to compete.
Place of performance is remote with telework authorization. Inspection and acceptance occurs at NG Army Element Joint Force Headquarters in Salem, Oregon. The contract covers a one-year base period from September 7, 2026 to September 6, 2027, with three optional one-year renewals through September 6, 2030. Core deliverables include recruiting location management for 36 ORARNG locations across a minimum of 70 online directories with call tracking; geographic information systems analytic studies (one annual market analysis and one additional GIS study per year); a customizable creative template platform for pre-approved marketing materials; media strategy development with a $25,000 base-year media budget as pass-through costs; monthly KPI reporting with near real-time dashboards; minimum two annual training sessions plus monthly virtual support; and local SEO and review monitoring for 16 priority locations. Critical platforms must be operational within 30 business days of award. All recruiting lead data and personally identifiable information must comply with FedRAMP Moderate and DoD Impact Level 4 standards. The contractor must maintain 99 percent system uptime for critical platforms during business hours and designate a Program Manager Point of Contact and Account Manager for minimum weekly coordination with the Contracting Officer Representative. The NAICS code is 541830, Media Buying Agencies; PSC is R799. Service Contract Act wage determination applies to Marion and Polk counties in Oregon. An amendment issued August 18 added RFI responses as contract documents; offerors must acknowledge receipt of the amendment prior to the original due date.
Notice text
3 versions
Update #3 · Latest ·
Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.
*Please see attached Request for Information and Answers document*
Update #2 ·
Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.
Update #1 ·
Oregon Army National Guard Recruiting and Retention Battalion (RRB) mission is to promote the ORARNG to gain the interest and attention of prospective recruits. The primary target market is non-prior service (NPS) individuals 17-34 years of age. The ORARNG requires the services of a contractor with unique experience providing marketing solutions for the Army National Guard to develop and execute a comprehensive, data driven marketing program. Details can be found in attached Performance Work Statement.
Files
| File | Type | Posted |
|---|---|---|
| RFIs Answered.pdf | ||
| Solicitation - W912JV26QA016.pdf | ||
| Solicitation Amendment W912JV26QA0160001 SF 30.pdf | ||
| Performance Work Statement RRC.pdf | ||
| Wage Determination.pdf |
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