Marketing For Change CO.

Marketing For Change CO., a small-business-set-aside research and communications firm headquartered in Alexandria, Virginia, provides consumer research, behavior change campaigns, and outreach services to civilian federal health agencies as a prime contractor, with a $1.44 billion combined potential value across 36 awards (97% prime, 3% sub). The company is a for-profit Subchapter S Corporation that competes predominantly under total small business set-asides across marketing research (NAICS 541910), marketing consulting (NAICS 541613), and professional support services (PSC code H—Management and Professional Support Services).

Marketing For Change CO.'s customer footprint concentrates heavily in civilian health agencies. The top five customers by potential value account for 100% of combined value: the Department of Health and Human Services National Institutes of Health Office of Logistics and Acquisition Operations anchors $1 billion in potential through the single-award Public Information and Communications Services III (PICS III) IDIQ (awarded December 17, 2024, through December 16, 2029); HHS Centers for Medicare and Medicaid Services contributes $240.4 million across 13 awards; HHS Centers for Disease Control and Prevention Pittsburgh contributes $90.7 million across 4 awards; and HHS Health Resources and Services Administration contributes $85 million through a single-award Blanket Purchase Agreement on the GSA Multiple Award Schedule (awarded September 24, 2023, through March 9, 2029). The Defense Human Resources Activity rounds out the active customer set with 10 awards totaling $16.8 million in potential value, focused on labor recruitment and staffing outreach. This customer concentration reflects a business model built around health messaging, communications research, and federal workforce outreach rather than diversified federal services.

Marketing For Change CO. holds three major vehicle positions. The PICS III IDIQ, a $1 billion single-award contract through the Office of Logistics and Acquisition Operations (renamed from HHS National Institutes of Health in the source), represents the largest potential-value position. The CMS Consumer Research and Communication IV (CRC IV) IDIQ, awarded September 15, 2022, for $98 million across a multiple-award vehicle under NAICS 541910, has issued three delivery orders to the company: a $1.5 million time-and-materials order (awarded September 1, 2026) for research into Medicare target audiences, a $4.75 million order (awarded August 26, 2024) for health insurance marketplace outreach research, and a $1.99 million order (awarded August 7, 2023) for research on Inflation Reduction Act communications. The HHS Health Resources and Services Administration BPA on the GSA Multiple Award Schedule supports HRSA-wide marketing services and carries an $85 million ceiling. Recent delivery orders also flow through the GSA Multiple Award Schedule under the National Institute on Aging (a $2.5 million firm fixed-price order awarded September 15, 2022, for outreach services, though a March 19, 2025, notice terminated this work for convenience as part of a government efficiency initiative) and through the Defense Human Resources Activity for integrated outreach and labor recruitment (a $1.26 million order awarded March 15, 2023, and a $782 thousand order awarded March 17, 2022).

Service Contract Inventory data covering federal service contracts above $150,000 shows SCI-reported invoiced revenue of $5.7 million across FY2022–FY2025, with invoicing concentrated in FY2023 ($1.9 million across 4.6 FTEs) and declining to $1.6 million in FY2025 across 2.6 FTEs—a trajectory reflecting both the nascent stage of larger vehicle task orders and the modest scale of SCI-reportable work relative to the company's $1.44 billion combined potential value. The gap between potential and obligated dollars ($30.9 million obligated on $1.44 billion potential, 2% burn rate) reflects large IDIQs and BPAs that have been awarded but not yet fully tasked. On federal service contracts captured in SCI, government-paid hourly rates ran median around $160.47/hr, with rates spanning a spectrum from $47.77/hr (10th percentile) to $295.06/hr (90th percentile). GSA Schedule labor categories range from Communications Assistant at $52.39/hr through Principal roles at $275.38/hr, with all roles requiring a bachelor's degree and no security-clearance requirements. Across SCI-reportable prime contracts, subcontractors account for approximately 4% of total contractor hours, with two named subcontractors reported; the vendor self-performs the substantial majority of delivery.

Recompete exposure in the next twenty-four months totals three awards with combined potential value of $8.2 million, primarily renewal cycles under CRC IV at CMS. Activity remains steady at three awards per year in FY2022–FY2024 and FY2025, with the most recent award dated September 1, 2026 (the CMS Medicare audience research delivery order). Marketing For Change CO. operates as a prime-focused shop with minimal subcontractor engagement, positioning itself as a self-contained research and communications delivery organization rather than a teaming prime or subcontractor feeder to larger contractors.