National Education Campaign and Outreach Contract (NEC)
Active Master IDIQ Awarded
- Federal agency
-
Centers for Medicare and Medicaid Services
- Awardees
- 6
- Task orders
- 8
- Obligated
- $51,029,811
Vehicle facts
- Opportunity
-
- National Education Campaign & Outreach Contract Draft SOW & Pre-solicitation Conference Special Notice · 75FCMC25R0001 · Posted Jul 11, 2024
- Agency
-
- Centers for Medicare and Medicaid Services Department of Health and Human Services
- Combined task order value
-
- $51,029,811 Current, with exercised options
- $180,029,154 Potential, with all options
- Last date to order 16% complete
- Shared ceiling 1% used
- $5,000,000,000.00
IDV award and task order details come from SAM.gov/FPDS.
About this vehicle
The Centers for Medicare and Medicaid Services awarded this Master IDIQ on September 22, 2025, to support national integrated communications campaigns for Medicare, Medicaid, the Children's Health Insurance Program (CHIP), and the Health Insurance Marketplace. Ordering authority extends through August 31, 2032, with a shared ceiling of $5 billion across 4–8 anticipated awards. This is a full and open competition without set-asides, though the solicitation included small business utilization as an evaluation criterion and subcontracting requirements for large businesses.
The vehicle operates under an unrestricted, multiple-award structure. Seven task orders have been issued to date, all within nine months of the vehicle's establishment, generating $45 million in combined potential value with $7 million obligated (16% of combined potential). The ordering pace reflects early-stage activity: five small kick-off orders issued on the award date itself, and one substantially larger order for a Health Care Fraud Prevention Outreach and Education Campaign issued September 24, 2025, with a ceiling of approximately $45 million and duration through September 2028.
Competitive concentration is extreme. IPG Dxtra, Inc. holds two orders representing the entire $45 million in combined potential value. Ketchum Inc., Porter Novelli Public Services Inc., Daniel J Edelman Inc., and Fors Marsh Group LLC each hold a single small kick-off order worth $5,000 or less. All seven orders fund the same customer: CMS itself. All task orders are priced as either firm fixed price (the five kick-off orders) or time and materials (the fraud prevention campaign). The vehicle is designed to acquire full-service integrated communications campaign strategy, creative development, media planning and buying, data-driven digital advertising, earned media outreach, and campaign evaluation targeting populations of at least 50 million people, with explicit focus on underserved and multicultural audiences to advance health equity. Place of performance is national, coordinated across national, regional, state, and local stakeholder networks.
IDV awards
Latest task orders
Top awardees by obligations
| Rank | Awardee | Obligated | Share |
|---|---|---|---|
| 1 | IPG Dxtra, Inc. | $51,004,811 | 100% |
| 2 | Ketchum Inc. | $5,000 | <1% |
| 3 | Porter Novelli Public Services Inc. | $5,000 | <1% |
| 4 | Daniel J Edelman Inc. | $5,000 | <1% |
| 5 | Fors Marsh Group LLC | $5,000 | <1% |
| 6 | Ogilvy Public Relations Worldwide LLC | $5,000 | <1% |
"Minimum guarantee only" marks awardees whose obligations here are just the minimum order their contract guarantees.
Top funding agencies by obligations
| Rank | Funding agency | Obligated | Share |
|---|---|---|---|
| 1 | Department of Health and Human Services | $51,029,811 | 100% |
Obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2026 | $43,999,970 |
| FY2025 | $7,029,842 |
Quick answers
What is the NEC contract vehicle?
National Education Campaign and Outreach Contract (NEC) is an indefinite delivery, indefinite quantity (IDIQ) contract vehicle run by Centers for Medicare and Medicaid Services (Department of Health and Human Services), awarded on September 22, 2025.
Which companies hold NEC?
6 companies hold NEC's IDV awards, one each. The latest went to IPG Dxtra, Inc. on September 22, 2025. The awardees whose task orders obligated the most are IPG Dxtra, Inc., Ketchum Inc. and Porter Novelli Public Services Inc.
How much has been spent through NEC?
8 task orders have been placed under NEC, obligating $51,029,811.
What is the shared ceiling of NEC?
NEC's shared ceiling is $5,000,000,000; its task orders have used 1% of it.
Which agencies use NEC the most?
The departments whose task orders under NEC obligated the most are Department of Health and Human Services ($51,029,811).
How much was obligated through NEC in fiscal year 2025?
Task orders under NEC obligated $7,029,842 in fiscal year 2025.
On GovTribe
See this vehicle's full record
- Every IDV award and task order
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