Advertising & Integrated Marketing Solutions (AIMS)

The Advertising & Integrated Marketing Solutions (AIMS) GSA Federal Supply Schedule (FSS) is a legacy multiple award contract vehicle focused on providing comprehensive marketing, advertising, public relations, market research, and related communication services to federal agencies. As a phasing-out schedule, it is being transitioned to the Professional Services Schedule (PSS), with ongoing delivery order activity permitted until all vendor-level contracts expire. The vehicle supports federal agencies in obtaining professional services related to communication strategies, research methodologies, and integrated marketing solutions across various domains of public sector communication and research.

The task orders under this vehicle predominantly feature the Food and Drug Administration (FDA) as the primary funding agency, with most contracts awarded to Westat, Inc. and typically ranging from $50,000 to $750,000 in value and spanning 1-4 years. These task orders frequently involve social science research, focus group studies, consumer perception research, and communication effectiveness testing, often categorized under "Quick Turnaround Social Science Research Services." The contracts are consistently firm fixed-price or time and materials, with no set-aside designations, and predominantly performed in Maryland locations such as Potomac, Silver Spring, and Berwyn Heights. Westat, Inc. has been particularly successful in securing these task orders, demonstrating extensive expertise in conducting research for public health, consumer behavior, and regulatory communication initiatives.