Advertising & Integrated Marketing Solutions (AIMS)

GSA Federal Acquisition Service established the Advertising & Integrated Marketing Solutions (AIMS) master schedule on June 15, 1999, but the vehicle is no longer active for new orders—ordering closed on August 23, 2022, more than three years ago. The schedule is being phased out in favor of The Professional Services Schedule (PSS); however, delivery orders against existing vendor contracts under AIMS may continue through contract expiration. Activity remains sparse and declining: only two task orders were placed in 2025 (through September), compared to 7–10 annually in prior years.

The vehicle contracted market research, consumer research, focus groups, qualitative and quantitative social science studies, advertising, public relations, and marketing communications services. Recent orders reflect heavy FDA utilization for health communication research—perception studies on food labeling, drug warnings, dietary supplements, and adverse-event reporting—alongside State Department diplomatic initiatives, HHS public health campaigns, and administrative event logistics.

Forty-eight distinct primes have received task orders across 996 total awards over the vehicle's life. The competitive landscape is fragmented by revenue concentration but concentrated by order count. Westat, Inc. leads by order volume with 101 awards worth $46.9 million combined potential, followed by Lumina Corps Inc. (96 orders, $31.5 million) and The Track Group Inc. (93 orders, $6.8 million). However, by dollar value, Leidos Aspen Systems Corp dominates with 44 orders worth $133.3 million combined potential—representing roughly 21% of the vehicle's entire $641.9 million combined potential value. Booz Allen Hamilton and ICF Macro round out the top tier by value. These top five primes together control 64% of combined potential value, indicating significant concentration.

The customer base spans 181 federal agencies, but ordering is heavily concentrated in HHS. The FDA (Food and Drug Administration and its component bureaus) placed 76 orders worth $20.9 million. The National Institutes of Health National Heart Lung and Blood Institute issued 61 orders ($2.4 million), and Veterans Health Administration Veterans Integrated Service Network 5 issued 27 orders ($2.5 million). The Department of Defense's Defense Threat Reduction Agency and independent agencies such as the Consumer Financial Protection Bureau also appeared as significant customers.

Nearly all activity (95% of orders) proceeded unrestricted; small business set-asides—including 8(a) sole-source, HUBZone, Service-Disabled Veteran-Owned Small Business, and Woman-Owned Small Business designations—account for only 25 total orders across the vehicle's history.

Task-order value ranges from under $10,000 to over $2.4 million, with firm-fixed-price and time-and-materials pricing both common. A recent mega-order for digital branding services (SAQMMA15A0816-19AQMM19S0337) reached $2.4 million obligated value with a ceiling of $2.4 million. The vehicle obligated $563.2 million of its combined potential $641.9 million (88%), indicating substantial drawdown. Orders extending into 2027 suggest the schedule will remain open for limited fulfillment activity through vendor contract expiration, but the closure of new ordering and declining placement rate reflect a mature, sunset vehicle.

This is the summary page for contract activity under the LEGACY Schedule 541 Master Federal Supply Schedule for Advertising and Integrated Marketing Soutions (AIMS). GSA is no longer awarding new Federal Supply Schedule contracts under this vehicle as it is being phased out. Services formerly procured under AIMS are being transitioned to The Professional Services Schedule (PSS), also referred to as 00CORP or The Consolidated Schedule. Delivery order activity under this vehicle may continue until all of the vendor-level Federal Supply Schedule contracts, and the delivery orders themselves, have expired. Contract activity contained under this LEGACY vehicle is for companies that did not move over to PSS, or that did move over to PSS but did so under a new contract number. Services procured under this schedule included various marketing, advertising, public relations, market research, and other related marketing services/solutions.