NAICS Code 423910: Sporting and Recreational Goods and Supplies Merchant Wholesalers
National industry
SBA small business size standard: 100 employees
Definition
This industry comprises establishments primarily engaged in the merchant wholesale distribution of sporting goods and accessories; billiard and pool supplies; sporting firearms and ammunition; and/or marine pleasure craft, equipment, and supplies.
Government contracts for this product: PSC 7810 Athletic and Sporting Equipment
Code facts
- Part of
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42
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423
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4239
- 42391
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4239
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423
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42
- Contract awards
- 31 In the last 12 months
- Contract obligations
- $1,260,273 In FY2025
NAICS codes and definitions come from the U.S. Census Bureau, size standards from the SBA and contract spending from SAM.gov/FPDS.
Business activities under NAICS 423910
- Ammunition, sporting, merchant wholesalers
- Archery equipment merchant wholesalers
- Athletic goods (except apparel, footwear, nonspecialty) merchant wholesalers
- Athletic uniforms merchant wholesalers
- Bait, artificial, merchant wholesalers
- Baseball equipment and supplies merchant wholesalers
- Bicycles (except motorized) merchant wholesalers
- Billiard equipment and supplies merchant wholesalers
- Boats, pleasure (e.g., canoes, motorboats, sailboats), merchant wholesalers
- Bowling equipment and supplies merchant wholesalers
- Camping equipment and supplies merchant wholesalers
- Firearms, sporting, merchant wholesalers
- Fishing equipment and supplies (except commercial) merchant wholesalers
- Fitness equipment and supplies merchant wholesalers
- Football equipment and supplies merchant wholesalers
- Gocarts merchant wholesalers
- Golf carts (except motorized passenger) merchant wholesalers
- Golf equipment and supplies merchant wholesalers
- Guns, sporting equipment, merchant wholesalers
- Hockey equipment and supplies merchant wholesalers
- Hot tubs merchant wholesalers
- Hunting equipment and supplies merchant wholesalers
- Marine supplies, pleasure, merchant wholesalers
- Motors, outboard, merchant wholesalers
- Outboard motors merchant wholesalers
- Playground equipment and supplies merchant wholesalers
- Pleasure boats merchant wholesalers
- Pool (billiards) supplies merchant wholesalers
- Pool (swimming) and equipment merchant wholesalers
- Recreational equipment and supplies (except vehicles) merchant wholesalers
- Skiing equipment and supplies merchant wholesalers
- Sporting firearms and ammunition merchant wholesalers
- Sporting goods and supplies merchant wholesalers
- Sports equipment and supplies merchant wholesalers
- Swimming pools and equipment merchant wholesalers
- Tennis equipment and supplies merchant wholesalers
- Trapshooting equipment and supplies merchant wholesalers
Show all 37
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Contract obligations by fiscal year
| Fiscal year | Obligated |
|---|---|
| FY2027 To date | $0 |
| FY2026 | $1,298,671 |
| FY2025 | $1,260,273 |
| FY2024 | $3,486,102 |
| FY2023 | $1,966,306 |
Top contractors by obligations
| Rank | Contractor | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Atlantic Diving Supply, Inc. | $414,632 | |
| 2 | B.u.combines Usa, Inc. | $124,222 | |
| 3 | Submerged Direct LLC | $95,620 | |
| 4 | W.w. Grainger, Inc. | $92,855 | |
| 5 | Japan Computer Supplies Inc. | $69,433 | |
| 6 | Coulter Ventures LLC | $65,017 | |
| 7 | Us21 Inc. | $50,146 | |
| 8 | Borderline Fitness Supply LLC | $49,550 | |
| 9 | The Target Shop LLC | $45,759 | |
| 10 | The Outdoor Entity Group | $36,177 |
See the full FY2025 ranking of NAICS 423910 contractors, by parent company.
Top funding agencies by obligations
| Rank | Agency | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | Department of Homeland Security | $839,555 | |
| 2 | Department of the Navy | $183,256 | |
| 3 | Defense Logistics Agency | $133,378 | |
| 4 | Department of Justice | $102,829 | |
| 5 | Department of State | $19,628 | |
| 6 | Smithsonian Institution | $17,066 | |
| 7 | National Archives and Records Administration | $3,036 |
Top PSC codes by obligations
| Rank | PSC code | Obligated, FY2026–FY2027 | Share |
|---|---|---|---|
| 1 | 7810 Athletic and Sporting Equipment | $416,867 | |
| 2 | 4240 Safety and Rescue Equipment | $264,348 | |
| 3 | U099 Other Education and Training Services | $98,227 | |
| 4 | 2090 Miscellaneous Ship and Marine Equipment | $95,620 | |
| 5 | 2040 Marine Hardware and Hull Items | $92,855 | |
| 6 | 2340 Motorcycles, Motor Scooters, and Bicycles | $69,433 | |
| 7 | 6230 Electric Portable and Hand Lighting Equipment | $53,977 | |
| 8 | 7830 Recreational and Gymnastic Equipment | $50,462 | |
| 9 | 1095 Miscellaneous Weapons | $50,259 | |
| 10 | 1305 Ammunition, through 30 mm | $23,284 |
Contract obligations by state
| Rank | Place of performance | Obligated, last 12 months | Share |
|---|---|---|---|
| 1 | New York | $353,254 | |
| 2 | Texas | $223,840 | |
| 3 | Virginia | $198,560 | |
| 4 | Maryland | $95,891 | |
| 5 | Hawaii | $94,525 | |
| 6 | California | $71,676 | |
| 7 | New Jersey | $58,194 | |
| 8 | Tennessee | $30,096 | |
| 9 | Ohio | $19,628 | |
| 10 | District of Columbia | $18,203 | |
| 11 | Minnesota | $16,403 | |
| 12 | Massachusetts | $12,450 | |
| 13 | Indiana | $11,410 | |
| 14 | Idaho | $4,819 | |
| 15 | Puerto Rico | $4,500 | |
| 16 | Wisconsin | $1,800 |
Show all 16
Shares are of everything obligated under NAICS 423910 in the last 12 months before deobligations, including work performed abroad or with no place of performance on record.
Contract opportunities
Show 40 more
Latest 50 of 1,303 listed here. See the rest on GovTribe.
Size standard history
Federal Register rules that named this code
| Final rule | Published | Effective |
|---|---|---|
| Small Business Size Standards; Adoption of Size Standards by 2002 North American Industry Classification System for Size Standards |
From the NAICS codes each rule's amendments to 13 CFR 121.201 name. Rules that print their size standard tables as images aren't listed.
Quick answers
What is NAICS 423910?
NAICS 423910 is Sporting and Recreational Goods and Supplies Merchant Wholesalers, a national industry in NAICS 42, Wholesale Trade.
What is the NAICS code for gocarts merchant wholesalers?
The NAICS code for gocarts merchant wholesalers is 423910, Sporting and Recreational Goods and Supplies Merchant Wholesalers.
What is the NAICS code for hot tubs merchant wholesalers?
The NAICS code for hot tubs merchant wholesalers is 423910, Sporting and Recreational Goods and Supplies Merchant Wholesalers.
What is the NAICS code for pleasure boats merchant wholesalers?
The NAICS code for pleasure boats merchant wholesalers is 423910, Sporting and Recreational Goods and Supplies Merchant Wholesalers.
When did the size standard for NAICS 423910 last change?
The most recent Federal Register rule on record that names NAICS 423910 in the SBA's size standards is "Small Business Size Standards; Adoption of Size Standards by 2002 North American Industry Classification System for Size Standards" (67 FR 56905), published Sep 6, 2002 and effective Oct 1, 2002.
How much do federal agencies spend under NAICS 423910?
Federal contracts under NAICS 423910 obligated $1,260,273 in fiscal year 2025 and $8,011,352 in fiscal years 2023 through 2027.
Who are the largest contractors under NAICS 423910?
The contractors with the most obligated under NAICS 423910 in fiscal years 2026 and 2027 are Atlantic Diving Supply, Inc. ($414,632); B.u.combines Usa, Inc. ($124,222); and Submerged Direct LLC ($95,620).
Which agencies buy the most under NAICS 423910?
The agencies that obligated the most under NAICS 423910 in fiscal years 2026 and 2027 are Department of Homeland Security ($839,555), Department of the Navy ($183,256) and Defense Logistics Agency ($133,378).
Which PSC codes are used with NAICS 423910?
The PSC codes with the most obligated under NAICS 423910 in fiscal years 2026 and 2027 are 7810 Athletic and Sporting Equipment, 4240 Safety and Rescue Equipment and U099 Other Education and Training Services.
Where is the work under NAICS 423910 performed?
By place of performance, the states with the most contract obligations under NAICS 423910 over the last 12 months are New York ($353,254), Texas ($223,840) and Virginia ($198,560).
What is the latest contract opportunity under NAICS 423910?
The latest contract opportunity under NAICS 423910 is Case, life raft, solicitation from Construction and Equipment (DLA), posted October 15, 2026.
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