Coulter Ventures LLC

Coulter Ventures LLC, doing business as Rogue Fitness, a veteran-owned small business manufacturer headquartered in Columbus, Ohio, sells strength and conditioning equipment to federal agencies as a prime contractor on the GSA Multiple Award Schedule and under task orders and blanket purchase agreements placed by customer agencies. The company competes predominantly full-and-open, with no set-aside designations appearing across recent awards; veteran-owned business status is characteristic but not reserved for VOSB-only competitions.

Rogue Fitness manufactures and delivers fitness equipment including Olympic barbells, weight plates, squat racks, kettlebells, rowers, exercise bikes, sandbags, GHD machines, hip thruster benches, conditioning apparatus, and specialized training gear. Recent representative work includes a $286,428.90 BPA call from Naval Special Warfare Command for High Performance Partnership fitness equipment (January 2026), a $554,772.68 delivery order from the Department of Homeland Security Federal Law Enforcement Training Center for weight room equipment replacement and upgrade to meet Physical Techniques curriculum needs (September 2023), a $76,949.60 delivery order from the Indian Health Service for fitness equipment to the Fort Yates facility (April 2023), and a $65,041.22 delivery order from Army Pacific Command at Fort Wainwright, Alaska for gym equipment (January 2024). The company also supplies individual line items and small orders through GSA Advantage—the $554,772 DHS FLETC award and numerous sub-$2,000 orders through the Federal Acquisition Service reflect both programmatic fitness infrastructure plays and spot purchases for federal facilities.

Customer concentration is pronounced and drives around the Special Operations Command mission. The United States Special Operations Command accounts for 66 awards carrying $7.1 million in combined potential value (35% of total dollars), anchored by a $1.95 million five-year Blanket Purchase Agreement established May 4, 2026, running through May 3, 2031, for High Performance Partnership fitness equipment under GSA Schedule 84. The Department of the Air Force places 48 awards valued at $1.3 million, the Department of the Army Forces Command places 12 awards for $800 thousand, the Department of State Bureau of Diplomatic Security places 44 awards for $531 thousand, and the GSA Federal Acquisition Service places 86 awards for $308 thousand. Together these five customer categories account for 34% of award count but 52% of potential value, signaling that larger single awards cluster with USSOCOM and Air Force while GSA FAS generates volume through smaller purchases.

Rogue Fitness holds a single dominant vehicle: the General Services Administration Multiple Award Schedule (Schedule 84, Fitness Equipment), which carries 519 task orders valued at $13.4 million in combined potential value. The vendor's established $2 million USSOCOM BPA (April 2021) was refreshed into the $1.95 million 2026 agreement. Task orders under the USSOCOM BPA and broader MAS work have ranged from $2,654 to $286,428 per call. The company does not appear on other major GWACs, IDIQs, or agency-wide vehicles in the source; access to federal buyers flows almost entirely through GSA Schedule 84.

Activity has declined sharply in recent years—89 awards in 2022 declined to 31 in 2023, 33 in 2024, 25 in 2025, and only 12 in the first nine months of 2026. Combined potential value totals $20.1 million across 818 awards, with $16.6 million obligated (82% realization rate). Only two awards face ultimate completion in the next twenty-four months, carrying combined potential value of $85 thousand, suggesting minimal near-term recompete pressure but also indicating a thinning order pipeline relative to historical volume.

Rogue Fitness subcontracts sparingly: three sub-awards appear in recent years—specialty athletic equipment to BL Harbert International LLC for the FBI Academy Health, Wellness and Resiliency Center design-build (January 2025), fitness equipment to Honeywell Federal Manufacturing & Technologies on Department of Energy National Security Campus management and operations (December 2023), and facilities equipment to Caci Nss LLC for Special Operations Forces Emerging Threats Operations and Planning Support (September 2025). The sub footprint is minimal; Rogue operates almost exclusively as a prime contractor.

The company manufactures under NAICS 332710 (Sporting and Athletic Goods Manufacturing), with 684 awards classified to that category, and delivers under PSC codes dominated by Recreational and Gymnastic Equipment (411 awards) and Athletic and Sporting Equipment (338 awards). Rogue Fitness maintains a commercial manufacturing base in Columbus, with most performance at that location or at customer sites including military installations, diplomatic facilities, and federal correctional institutions worldwide.