Coulter Ventures LLC

Coulter Ventures LLC, doing business as Rogue Fitness, manufactures and sells strength and conditioning equipment to the federal government as a prime contractor, with 100 percent of recent awards placed as prime contracts rather than subcontracts. Rogue Fitness is a veteran-owned small business based in Columbus, Ohio, operating as a for-profit limited liability company and manufacturer of goods under primary NAICS 339920 (Sporting and Athletic Goods Manufacturing). The vendor competes predominantly full-and-open rather than under set-asides, though it holds the veteran-owned small business designation and has received Total Small Business set-aside awards across the footprint.

Rogue Fitness delivers Olympic barbells, weight plates, squat racks, rowers, exercise bikes, pull-up stations, dumbbells, benches, cables attachments, and specialized training gear—primarily to Department of Defense and civilian federal agencies for fitness facility operations and personnel readiness programs. Representative work includes a $286,428.90 High Performance Partnership fitness equipment BPA call to Naval Special Warfare Command (February 2026), a $554,772.68 physical training equipment delivery order to the Federal Law Enforcement Training Center (September 2023), and a $140,447.02 H2F sport equipment purchase order to Army Forces Command (September 2021).

Customer concentration skews heavily toward military and special operations customers. The United States Special Operations Command dominates both award count and dollar value—66 awards carrying $7.1 million in combined potential value—anchored by a $1.95 million Blanket Purchase Agreement established in May 2026 for HPP fitness equipment running through May 2031. The Department of the Air Force places 48 awards valued at $1.3 million; the Department of the Army Forces Command and Department of the Army together account for $1.385 million across 44 awards. The Department of State Bureau of Diplomatic Security (43 awards, $490 thousand) places recurring small orders for gym equipment at diplomatic facilities. GSA Federal Acquisition Service, the fifth-largest customer by count (85 awards, $289 thousand), reflects transactional furniture purchases through the GSA schedule rather than programmatic fitness procurement. The top five customers by award count cover 34 percent of all awards; the top five by potential value cover 52 percent, signaling concentration in USSOCOM and Air Force work.

Rogue Fitness holds a single-award BPA with USSOCOM worth $1.95 million (May 2026–May 2031) under the General Services Administration Multiple Award Schedule. The vendor sits on the GSA MAS contract (Schedule 84, Fitness Equipment) and executes the overwhelming majority of work through 512 task orders against the MAS vehicle, which generates $13.2 million in combined potential value. Task orders under the USSOCOM BPA have ranged from $2,654 to $247,142 per call, with deliveries to USSOCOM facilities and subordinate components. Rogue Fitness also holds positions on unnamed IDCs and holds one other indefinite delivery contract (15F06719D0003690) with minimal activity.

Activity has declined notably in recent years. The vendor executed 89 awards in 2022, dropped to 31 in 2023, recovered slightly to 33 in 2024, declined to 22 in 2025, and has placed only 5 awards as of July 2026—a trajectory suggesting either customer budget constraints or recompete risk. Over 808 total awards in the source data, only 3 are subcontract positions (all received in 2023–2025 from Caci NSS, BL Harbert International, and Honeywell Federal Manufacturing & Technologies for facilities equipment and specialty athletic equipment). The vendor faces minimal recompete exposure in the next twenty-four months—only $77 thousand in combined potential value across three awards reaching ultimate completion. The $1.95 million USSOCOM BPA awarded in May 2026 extends through May 2031 and represents the primary vehicle anchor.

Rogue Fitness competes predominantly on the open market without reliance on set-aside categories, though veteran-owned small business status appears on scattered Total Small Business designations. The vendor's federal footprint centers on fitness equipment supply to military training facilities and special operations readiness programs, with secondary work serving civilian agency fitness centers (correctional facilities, diplomatic compounds, law enforcement training centers).