Marketing & advertising in support of commander, navy recruiting command
Active Indefinite Delivery Contract Awarded Last action
- Contract number
- N0018921DZ024
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Task orders
- 217 $622,100,121 obligated
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- R701 - Contract Award Synopsis for RFP N0018920RZ020 Marketing and Advertising in support of Commander, Navy Recruiting Command Award Notice · Posted Apr 20, 2021
- Request for Proposals for Navy Recruiting Marketing and Advertising Program Solicitation · Posted Apr 28, 2020
- Navy Marketing and Advertising Program in support of Commander, Navy Recruiting Command Pre-Solicitation · Posted Apr 21, 2020
- Combined order value
- $628,754,126 Current and potential, with all options
- Last date to order 96% complete
- IDV ceiling 90% used
- $692,202,907.12
- Award type
- Single award
- Who can order
- Only the awarding agency
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 10 offers Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Legislative mandates
-
- Employment Eligibility Verification (E-Verify) FAR subpart 22.18
- Service Contract Inventory FAR subpart 4.17
Award details come from SAM.gov/FPDS.
About this IDV
The Navy Recruiting Command awarded an indefinite-delivery contract to Young & Rubicam LLC for $692.2 million on May 20, 2021, as a single-award vehicle extending through January 19, 2027. The contract is not set-aside and procures marketing and advertising services in support of the Navy Recruiting Command's recruitment and outreach programs.
Place of performance is New York, New York. The IDIQ originated from a December 2019 Request For Information seeking industry input on requirements for the Navy's Marketing and Advertising Program Support, with formal award following in May 2021.
The period of performance runs from the award date through January 19, 2027, with the contract carrying a ceiling of $692.2 million. Recent delivery order activity under this vehicle demonstrates active engagement across integrated marketing disciplines. Orders issued since December 2025 include a $20 million order for digital media and space charges (November 2025); $6.5 million for basic advertising services (August 2025); $19.2 million for digital media placement in fiscal year 2025 quarters 3 and 4 (May 2025); and $10 million for space charges and media placement (June 2025). Additional orders cover field events marketing, web and system support, NALTS program support, and recurring advertising services, with individual order values ranging from several thousand dollars to approximately $16.5 million. All delivery orders are firm fixed-price with no set-aside designation. Work is performed in New York, New York, with administrative oversight through the Navy Recruiting Command.
Task orders
Show 40 more
Latest 50 of 217 listed here. See the rest on GovTribe.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Additional Work (new agreement, FAR part 6 applies) | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $0 | |
| Change Order | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Exercise an Option | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Supplemental Agreement for work within scope | $0 | |
| Original award | $0 |
Show all 24
Quick answers
Who was awarded contract N0018921DZ024?
N0018921DZ024 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on May 20, 2021.
How much is contract N0018921DZ024 worth?
Orders under N0018921DZ024 have obligated $622,100,121. Their combined current value, with exercised options, is $628,754,126. N0018921DZ024's own ceiling is $692,202,907.
How many orders have been placed under contract N0018921DZ024?
217 orders have been placed under N0018921DZ024, the latest on July 8, 2026.
Which agency awarded contract N0018921DZ024?
Naval Supply Systems Command (Department of the Navy) awarded N0018921DZ024, with funding from Navy Recruiting Command (Department of the Navy).
Who can order from contract N0018921DZ024?
N0018921DZ024 is a single award indefinite delivery contract. Only the awarding agency can place orders on it.
Was contract N0018921DZ024 competed?
The extent of competition for N0018921DZ024 was full and open competition. The government received 10 offers.
On GovTribe
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