The U.S. Navy Recruiting Command has awarded a five-year, $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract to Young & Rubicam LLC, operating through its VMLY&R division, to provide comprehensive marketing, advertising, and recruitment support services. Under this IDIQ, the Navy Recruiting Command issues task orders for a range of services including media planning and buying, digital marketing, web development, event marketing, and creative advertising development. VMLY&R also holds a $3 million Federal Supply Schedule contract with the General Services Administration for marketing, advertising, and communications services.
Through these contract vehicles, VMLY&R supports the Navy's national outreach campaigns and recruiting efforts by developing brand strategies, executing multi-channel media campaigns, organizing recruitment events, and providing technological support for the Navy's recruitment marketing platforms. The contract work is performed primarily in New York, NY and does not utilize any set-aside designations, indicating VMLY&R competes for these awards on an open, competitive basis as a prime contractor.
Generated 2/3/25, 1:08 PM