OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671526F0024
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $794,839
Award facts
- Contract value 100% obligated
- $794,839.03 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Navy Recruiting Command awarded a delivery order valued at $794,839.03 to Young & Rubicam LLC (doing business as Vmly&R) on February 1, 2026, for additional advertising services supporting the Navy's recruiting and marketing program. This firm fixed-price delivery order, which extends through May 19, 2026, was competitively awarded without set-aside designation and will be performed in New York, NY. As a global marketing and advertising agency, Vmly&R will provide integrated advertising and marketing support services aligned with the Navy's recruitment objectives, leveraging capabilities in media planning and buying, digital marketing, creative development, and comprehensive recruitment campaigns.
This delivery order is issued under Vmly&R's existing $550 million Indefinite Delivery Indefinite Quantity contract with the Navy Recruiting Command, awarded in May 2021 and valid through May 19, 2026. The parent contract demonstrates the company's established role as a primary marketing partner for Navy recruitment efforts, under which Vmly&R has consistently delivered media placement across digital and traditional platforms, field events marketing, and creative advertising services. This follow-on delivery order represents continued engagement in the Navy's ongoing advertising and marketing program to support recruitment and military outreach initiatives.
Quick answers
Who was awarded contract N6671526F0024?
N6671526F0024 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on February 1, 2026.
How much is contract N6671526F0024 worth?
The government has obligated $794,839 on N6671526F0024.
Is contract N6671526F0024 an order under another contract?
Yes. N6671526F0024 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671526F0024 competed?
The extent of competition for N6671526F0024 was full and open competition.
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