OPT IV space charges media placement FY 25 Q4 - FY26 Q1.
Ended Awarded Last action
- Contract number
- N0018925FZ106
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Naval Supply Systems Command
Department of the Navy, Department of Defense
- Obligated
- $10,000,000
Award facts
- Opportunity
-
- Request For Information regarding Navys Marketing and Advertising Program Support Special Notice · N0018920RZ020 · Posted Dec 2, 2019
- Contract value 100% obligated
- $10,000,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Navy Recruiting Command Department of the Navy, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10019, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $0 | |
| Original award | $10,000,000 |
About this award
This is a delivery order contract awarded by the Navy Recruiting Command to Young & Rubicam LLC, doing business as VMLY&R, a global marketing and advertising agency. The contract has a ceiling value of $10,000,000.00 and is for the placement of media for the Navy's outreach and recruitment efforts during fiscal year 2025 quarter 4 through fiscal year 2026 quarter 1. The contract is a firm fixed price arrangement and does not have a set-aside designation, indicating VMLY&R competed for this work on an open, competitive basis. VMLY&R has extensive experience supporting federal agencies, particularly the Navy Recruiting Command, through integrated marketing and advertising services including media placement, creative development, and strategic communication campaigns.
Quick answers
Who was awarded contract N0018925FZ106?
N0018925FZ106 was awarded to Young & Rubicam LLC by Naval Supply Systems Command (Department of the Navy) on June 16, 2025.
How much is contract N0018925FZ106 worth?
The government has obligated $10,000,000 on N0018925FZ106.
Which agency awarded contract N0018925FZ106?
Naval Supply Systems Command (Department of the Navy) awarded N0018925FZ106, with funding from Navy Recruiting Command (Department of the Navy).
Is contract N0018925FZ106 an order under another contract?
Yes. N0018925FZ106 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N0018925FZ106 competed?
The extent of competition for N0018925FZ106 was full and open competition.
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