OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671526F0005
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $404,797
Award facts
- Contract value 100% obligated
- $404,797.40 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Funding Only Action | $404,797 | |
| Original award | $0 |
About this award
This delivery order, awarded on October 20, 2025, provides $404.8K in advertising and marketing services to support the Navy Recruiting Command's recruitment advertising and marketing program. The order, which is expected to be completed by January 19, 2026, was awarded to Young & Rubicam LLC (doing business as Vmly&R) on a firm fixed-price basis with no set-aside designation. The work will be performed in New York, NY. As a child delivery order under Vmly&R's existing $550M Indefinite Delivery Indefinite Quantity (IDIQ) contract with Navy Recruiting Command (awarded May 20, 2021, and valid through May 19, 2026), this task order represents continued engagement with the contractor for integrated marketing solutions supporting military recruitment efforts.
Vmly&R is a global marketing and advertising agency with extensive federal contracting experience, particularly in providing comprehensive recruitment marketing campaigns to the Navy. Under its Navy Recruiting Command IDIQ vehicle, the contractor has delivered media placement across digital, traditional, and out-of-home platforms; field event marketing; creative advertising development; and web support services. The company maintains robust federal contracting capabilities, including a $3M General Services Administration Federal Supply Schedule contract (August 2022 through August 2027) that allows broader federal agency access to its marketing and communications services. This delivery order continues Vmly&R's established role as a key provider of advertising support for Navy recruitment outreach and marketing initiatives.
Quick answers
Who was awarded contract N6671526F0005?
N6671526F0005 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on October 20, 2025.
How much is contract N6671526F0005 worth?
The government has obligated $404,797 on N6671526F0005.
Is contract N6671526F0005 an order under another contract?
Yes. N6671526F0005 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671526F0005 competed?
The extent of competition for N6671526F0005 was full and open competition.
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