OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671525F0037
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $978,410
Award facts
- Contract value 100% obligated
- $978,409.66 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Navy Recruiting Command has awarded a $978,410 firm fixed-price delivery order to Young & Rubicam LLC (doing business as Vmly&R) for additional advertising services in support of the Navy's recruitment marketing program. This delivery order, issued on June 1, 2025, with completion expected by September 30, 2025, represents the fourth option exercised under a larger contract vehicle. The award carries no set-aside designation and will be performed in New York, NY. This delivery order is issued under Vmly&R's substantial $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Navy Recruiting Command, which was awarded on May 20, 2021, and remains valid through May 19, 2026.
Vmly&R is a global marketing and advertising agency with extensive experience supporting federal recruitment and communications initiatives. Under the Navy Recruiting Command IDIQ contract, the company has consistently delivered integrated marketing solutions including media planning and buying across digital, traditional, and out-of-home platforms; creative advertising development; web development and system support; and field event marketing services. All delivery orders under this vehicle have been structured as firm fixed-price awards through competitive bidding, demonstrating the contractor's ability to provide predictable and cost-effective marketing support to federal agencies. This latest delivery order continues Vmly&R's role as a key provider of Navy recruiting marketing services.
Quick answers
Who was awarded contract N6671525F0037?
N6671525F0037 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on June 1, 2025.
How much is contract N6671525F0037 worth?
The government has obligated $978,410 on N6671525F0037.
Is contract N6671525F0037 an order under another contract?
Yes. N6671525F0037 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0037 competed?
The extent of competition for N6671525F0037 was full and open competition.
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