OPT IV additional advertising services in support of commander, navy recruiting command advertising and marketing program
Ended Awarded Last action
- Contract number
- N6671525F0038
- Awardee
-
Young & Rubicam LLC UEI M837GULLR4W8
- Awarding agency
-
Navy Recruiting Command
Department of the Navy, Department of Defense
- Obligated
- $556,451
Award facts
- Contract value 100% obligated
- $556,451.27 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition Negotiated Proposal / Quote
- Pricing
- Firm Fixed Price
- Place of performance
- New York, NY 10007, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Change Order | $95,929 | |
| Change Order | $41,469 | |
| Change Order | $318,990 | |
| Original award | $100,064 |
About this award
Young & Rubicam LLC, operating as Vmly&R, received a delivery order valued at $556,451.27 on June 20, 2025, for additional advertising services supporting the Commander, Navy Recruiting Command's advertising and marketing program. This firm fixed-price contract is not set aside for any particular business category and will be performed in New York, NY, with completion targeted for October 19, 2025. The delivery order represents a continuation of Vmly&R's role as a primary provider of integrated marketing and recruitment support services to the Navy Recruiting Command, building on the company's established track record of delivering comprehensive advertising solutions across digital, traditional, and out-of-home media platforms.
This award is issued as a child contract under Vmly&R's larger $550 million Indefinite Delivery Indefinite Quantity contract vehicle with the Navy Recruiting Command, which is valid through May 19, 2026. As a global marketing and advertising agency with extensive federal contracting experience, Vmly&R leverages this master contract to execute task orders that support military recruitment and outreach initiatives. The company's federal advertising services typically encompass media placement, creative development, digital marketing, field events marketing, and web development—all essential components of the Navy's recruitment marketing campaigns designed to reach and engage potential service members.
Quick answers
Who was awarded contract N6671525F0038?
N6671525F0038 was awarded to Young & Rubicam LLC by Navy Recruiting Command (Department of the Navy) on June 20, 2025.
How much is contract N6671525F0038 worth?
The government has obligated $556,451 on N6671525F0038.
Is contract N6671525F0038 an order under another contract?
Yes. N6671525F0038 is a delivery order under N0018921DZ024, an indefinite delivery contract.
Was contract N6671525F0038 competed?
The extent of competition for N6671525F0038 was full and open competition.
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